Today, Oakley and Monster Energy Supercross, a premiere global motorsports series, announced an exclusive three-year sponsorship, making Oakley the official eyewear and goggle brand of the series.
As part of the partnership, Oakley, a sports brand built on a foundation of motocross, will showcase the brand’s products and technologies at the world’s most premiere stadiums and venues in North America. The partnership will be activated at all Monster Energy Supercross events through customized, on-site fan experiences and product demos.
During the Monster Energy Supercross series, Oakley’s elite motocross athletes, including Ryan Dungey, Eli Tomac, Ken Roczen, Chad Reed, James Stewart and the Troy Lee Designs Race Team, will be wearing Oakley goggles equipped with leading technologies to provide impact protection, enhanced peripheral view and comfort.
“As a brand deeply rooted in motocross, partnering with one of the premiere global motorsports series was a natural fit,” said Cuan Petersen, Oakley’s Global Director of Sports Marketing. “For decades, Oakley has created industry leading eyewear and goggles for some of the most recognized motocross athletes in the world, and this partnership will allow Oakley to showcase the brand’s product innovations and technologies designed specifically for the sport.”
Oakley will be showcasing the brand through different touch points at the races, as well as for fans watching at home through live-broadcast integrations. As the partnership progresses, Oakley will reveal innovative products to enhance riders’ performance on the track.
Discover More:
Twitter: @oakley and @supercrosslive
Instagram: @oakleymotorsports and @supercrosslive
Facebook: Facebook.com/Oakley and Facebook.com/Supercrosslive
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 600 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which feature unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
About Feld Motor Sports®
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports productions include Monster Jam®, Monster Energy Supercross, and AMSOIL Arenacross. Feld Motor Sports is a division of Feld Entertainment, the world’s largest producer of live family entertainment. Official Monster Truck Series only at Monster Jam. For more information on Feld Entertainment, visit www.feldentertainment.com.
