Today, Oakley announced the signing of first ever slopestyle snowboarding gold medalist, Sage Kotsenburg, to a multi-year partnership effective immediately. Sage will ride in Oakley goggles, outerwear and helmets, and wear Oakley eyewear and lifestyle apparel off the hill, in the head-to-toe partnership.
“We are thrilled to welcome Sage to the Oakley family. Sage embodies the Oakley brand as an athlete looking to push the limits of what is possible,” said Cuan Petersen, Oakley’s Vice President of Sports Marketing. “For decades, we have created industry leading eyewear, goggles, outerwear, and most recently helmets, for some of the most recognized snow athletes in the world. We look forward to pushing our innovations and technologies forward in partnership with Sage.”
Sage is at the forefront of snowboarding. He made a global name for himself at the 2014 Winter Olympics becoming the first ever slopestyle snowboarding gold medalist. Following the Sochi Olympics, Sage received numerous accolades including, Male Olympian of the Sochi Games voted by Team USA and the ESPY for Best Male U.S. Olympian.
“Oakley offers the best products and innovations for the sport and I am stoked to partner with the team,” said Sage Kotsenburg. “I can’t wait to defy new heights in snowboarding together.”
Sage will be featured in the Oakley Prizm Snow marketing campaigns, participate in Oakley snow activations and make appearances for the brand.
Sage joins a roster of world-class Oakley snowboarding athletes including Jamie Anderson, Mikkel Bang, Eero Ettala, Torstein Horgmo, Chloe Kim, Mark McMorris, Nicolas Muller, Stale Sandbech, Sven Thorgren, Seb Toutant and Shaun White.
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About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 600 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which feature unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
