As major platforms including Google, Shopify, and Microsoft roll out AI-powered shopping features, web commerce increasingly relies on semantic relevance with LLM ecosystems, not Google Search. CrankTank today announced REACH (Retrieval Evaluation and Agentic Commerce Health), the first diagnostic platform purpose-built to measure brand performance across the AI retrieval pipeline. The REACH platform opens the measurement process to uncover AI-mediated product discovery.
The platform addresses a critical blind spot: while AI-driven e-commerce traffic grew 758% year-over-year in 2025 (Adobe), existing optimization tools continue to measure only external factors like search engine rankings, query volumes, and symptomatic dashboards—leaving brands unable to diagnose performance in ChatGPT Shopping, Google AI Mode, Gemini, and Microsoft Copilot.
“For 20 years, Google’s algorithm was a black box. SEO became sophisticated guesswork,” said Cole Casperson, CDO at CrankTank. “But with AI retrieval, all these platforms publish their methodology, their models. Vectorization is standardized. REACH is the diagnostic tool that’s finally possible because the black box has been opened. We’re showing brands exactly why they rank where they do in AI discovery—and exactly how to improve.”
REACH measures semantic relevance across three retrieval stages—candidate generation, bi-encoder ranking, and cross-encoder reranking—providing competitive positioning analysis impossible with traditional SEO tools. Early clients in the outdoor industry report average improvements of 14% in Organic Sales via a 31% improvement in Conversion Rate.
The platform launches as Shopify’s Universal Commerce Protocol (co-developed with Google) and Agentic Storefronts enable direct selling within AI conversations, cementing semantic discovery along the entirety of the sales pipeline. Industry analysts at Bain & Co project AI-mediated commerce will account for nearly $1 trillion in 2027.
“Even classical Search now uses semantic matching—and our early adopters saw direct improvements in their Page Rank as a result of the objective encoding measurements provided by REACH They’re winning now… and will continue with greater amplitude in the future as LLMs share grows,” said CEO Scott Montgomery.
REACH demos are available for scheduling at reach.cranktank.net. For more information, please contact Mark Jordan at mark@cranktank.net or Scott Montgomery at scott@cranktank.net. Visit cranktank.net or reach.cranktank.net for more information about other services offered.
About CrankTank
CrankTank provides marketing strategy with an emphasis on E-Commerce and Digital Strategy with technical expertise in Digital Advertising, Retention marketing via email and SMS, website Channel & Store management AI, Creative Services, Amazon management, and Public Relations. Serving growing brands in the outdoor, bike, mobility, powersports, and winter sports industries. Since 2016. #ForBrandsInMotion
