Finisterre is continuing its commitment to reject traditional Black Friday promotions in favour of championing ocean health. Instead of cutting prices, Finisterre is raising awareness, funds and momentum for the organisations working to protect our coastlines.
A Mission-Driven Alternative to Black Friday:
Over the past several years, we’ve explored different ways to bring Blue Friday to life, from special projects to Foundation storytelling. This year, we’re continuing to work directly with leading ocean organisations, collaborating once again with Surfers Against Sewage and the Surfrider Foundation to share their stories and highlight the vital impact of Blue Friday funding.
How Every Purchase Helps:
For every order placed during the Blue Friday campaign, we’ll donate:
- £2 from every UK order → Surfers Against Sewage
- $2.50 from every Rest of World (RoW) order → the Surfrider Foundation
These contributions directly support beach clean-ups, anti-pollution campaigns, community organising and long-term initiatives to protect ocean ecosystems.
Our 2026 Message: Don’t Discount Our Ocean.
Our oceans are too important to be discounted. By replacing discounts with donations and partnering with leading ocean organisations, we’re reminding customers that protecting our coastlines is something we all have a part to play in. Every purchase during Blue Friday helps support the organisations working on the front line of ocean protection.
This year’s campaign refocuses attention on the health of our coastlines and reinforces the purpose behind every Blue Friday purchase. The campaign runs from November 24th to December 1st.
ABOUT FINISTERRE
Born from the needs of hardy British surfers, Finisterre makes enduring outdoor wear for an inspired life in and around the sea. It started in 2003 with an innovative fleece that was designed to keep out chill winds and warm up cold bodies. Since these early days, driven by those who have jumped onboard, the brand and product has widened beyond these original beginnings. Yet from their cliff top workshop in Cornwall, they stay true to their original design ethos of functionality and sustainability brought to life in an understated style and identity.
Website: finisterre.com
ABOUT SURFERS AGAINST SEWAGE
Surfers Against Sewage (SAS) is a national marine conservation charity working with communities to protect oceans, waves, beaches, and marine life. Created in 1990 by a group of Cornish surfers, SAS has grown into one of the UK’s most active and influential environmental charities. It campaigns on vital issues including sewage pollution, plastic pollution, and the climate emergency, mobilizing a nationwide network of Ocean Activists to demand systemic change from governments and industry.
Website: sas.org.uk
ABOUT SURFRIDER FOUNDATION
The Surfrider Foundation is a nonprofit grassroots organization dedicated to the protection and enjoyment of our world’s ocean, waves and beaches for all people through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains more than a million supporters, activists and members, with over 200 volunteer-led chapters and student clubs in the U.S., and more than 800 victories protecting our coasts.
Website: surfrider.org
