Hurley, a trailblazer brand in the world of surf, skate and snow, is celebrating its 25th anniversary throughout 2024. This milestone year is a testament to the brand’s continued commitment to inclusion, positivity, and freedom of expression, and is anchored in the founding principles of empowerment that have inspired the next generation since 1999. Throughout 2024, Hurley will drop four distinct product drops – each unveiling a unique blend of innovation, inclusivity, and iconic symbols that fans of the brand know and love.
The first collection launches on Feb. 6 and features 19 new, limited-edition pieces, including tees, boardshorts, bikinis and more. Each item draws inspiration from original artwork spanning the 25-year history of the brand, celebrating Hurley’s evolution and dedication to creative expression.
“It is a remarkable honor to be able to celebrate 25 years of Hurley, a brand that has done so much for the world of action sports,” says Hurley’s COO Ralph Gindi. “We’re delighted to be paying homage to the two and a half decades of good times that have come before us — all while keeping a keen eye on the future of both the sport and the brand,” says Gindi.
The first drop will be available starting Feb. 6 on Hurley.com/25th-anniversary as well as nationwide retailers such as Dick’s, Macy’s, Ron Jon and Buckle.
