Instinct, the heritage brand that launched surf bleached clothing and the experiential advertising campaign exemplified by the words: Surfing is life… The rest is details,”, announces Todd Stanley as the new Vice President of Sales. Known for blending authentic surf style with high-performance functionality, Instinct is set to expand its market reach and elevate its North American sales strategy.
With deep roots in the surfing world and a passion for building meaningful connections, Todd Stanley brings a wealth of expertise in sales, team leadership, and brand development. His background in corporate and entrepreneurial ventures uniquely qualifies him to guide Instinct through its next phase of growth.
“Instinct is more than just a brand; it’s a legacy of surf culture and innovation,” said Stanley. “I’m honored to join a team that values authenticity and quality distribution while pushing the boundaries of modern surf apparel. Together, we’ll inspire the next generation of surfers to live with purpose and get stoked for the next wave over the horizon.”
Instinct was founded in 1979 by Shaun Tomson, a world champion surfer renowned for revolutionizing tube-riding with his innovative, maneuver-oriented approach. He named the company after the pinnacle of the surfing experience—when one operates purely on instinct.
Shaun said, “I am very stoked to have Todd join our small tight team as we start to broaden our reach from the start-up phase. Todd has strong relationships across the authentic surf retail community, and he will be a key player in our mission to build a solid and sustainable business.”
As Vice President of Sales, Stanley will oversee the development and execution of innovative sales strategies while developing and building relationships with retail partners and driving growth across North America.
About Instinct
Instinct Surf is a heritage surf brand founded in 1979 by Shaun Tomson and has been re-ignited as the world’s first social purpose surfwear brand, with a mission to inspire and unite the world through the values of the Surfer’s Code. Instinct aims to create a global wave of hope and optimism by encouraging people to write and share their Codes—12 lines of purpose, each beginning with the words, “I will…” To learn more about Instinct and Surfer’s Code, please visit http://www.instinctsurf.com
About Shaun Tomson
Shaun Tomson is a World Surfing Champion, acclaimed motivational speaker for some of the world’s best corporations, best-selling author, entrepreneur, and celebrated environmentalist. Named one of the ten greatest surfers of all time by Surfer Magazine, Shaun inspires audiences worldwide with his message of resilience, commitment, and the power of purpose.
