melin, the premium headwear brand redefining performance-driven design, announces its collaboration with 23XI Racing, bringing together two organizations built on precision, legacy, and an uncompromising pursuit of excellence.
Founded in 2021, 23XI Racing represents a new era of motorsports, where innovation, preparation, and cultural influence move as fast as the competition itself. That same mindset is what drew melin and 23XI together, a shared belief that greatness lives in the details.
“This collaboration represents performance, legacy, and chasing excellence,” says 23XI driver Tyler Reddick. “To me, the attention to detail, quality, and durability really stands out. Because they’re willing to go the extra mile to meet those standards, it’s a perfect fit for 23XI.”
The melin x 23XI collection reflects the parallels between elite racing and premium headwear. Designed with melin’s signature performance technology, engineered for comfort, durability, and all-day wear, the collection is built to perform without distraction, whether on or off the track.
A defining design element of the collaboration is the Speed Camo, subtly inspired by design elements found at Airspeed, 23XI’s headquarters. The pattern serves as a visual bridge between 23XI’s roots and its future, honoring the team’s legacy while pushing forward with modern performance and style.
“Comfort means everything to me, especially on race day. But the way this hat integrates parts of the Airspeed DNA is what truly stands out to me,” Reddick adds. “Providing our fans access to the same hats we’ll be wearing throughout the week and at the track is a great way to bring together the team andfans. So when you’re wearing this hat, know you’re a part of what we’re building.”
Beyond the product, the collaboration represents a deeper alignment in values. Both melin and 23XI Racing are driven by preparation, discipline, and the belief that excellence isn’t a moment, it’s a mindset. That shared philosophy extends from the design process to the way both brands show up every day.
To celebrate the partnership, melin and 23XI offer an inside look at the collaboration through exclusive behind-the-scenes content that captures the design inspiration, the environment where performance is built, and the people who live it.
The melin x 23XI collaboration is available now, representing a new standard at the intersection of sport, culture, and premium performance headwear.
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About melin:
melin is committed to crafting the world’s most premium headwear. With a focus on highest quality materials, unique details and problem-solving innovation, melin sets itself apart by delivering headwear that outperforms and redefines industry standards. melin is committed to elevating the headwear experience and providing enthusiasts with the perfect blend of performance and style for any adventure.
About 23XI Racing:
23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. With rising NASCAR star Bubba Wallace selected to drive the No. 23 Toyota Camry, the team made its NASCAR Cup Series debut in the 2021 Daytona 500 at Daytona International Speedway. Wallace made history on October 4, 2021, when he captured his first career Cup Series win, becoming just the second African American to win in the Cup Series, and earning 23XI its first-ever victory. 23XI expanded to a two-car organization in 2022 with Cup Series Champion and Hall of Famer Kurt Busch driving the No. 45 Toyota Camry. With a win at Kansas Speedway in May of 2022, Busch earned 23XI the team’s first-ever playoff berth. Tyler Reddick joined the team in 2023 to drive the No. 45 car. In 2024, Reddick won the Regular Season Championship and raced to a spot in the Championship 4, a first for both the team and Reddick. 23XI currently features the lineup of Bubba Wallace in the No. 23 Toyota Camry XSE, Tyler Reddick in the No. 45 Toyota Camry XSE and Riley Herbst in the No. 35 Toyota Camry XSE. Corey Heim currently serves as the team’s development driver and races occasionally in the No. 67 Toyota Camry XSE. The team operates out of Airspeed, a state-of-the-art facility in Huntersville, N.C.
