Ocean & Earth Appoints Thomas Edgar as Head of Marketing

Edgar brings 15 years of marketing and creative experience across multiple industries.
Published: May 5, 2026 Press Release

Ocean & Earth, the independently owned Australian surf accessories company founded in 1979, has appointed Thomas Edgar as Head of Marketing. The appointment marks a significant step in the brand’s continued global growth strategy.

Thomas brings 15 years of marketing and creative experience across multiple industries, most recently as Global Eyewear Marketing Manager at SMITH Optics HQ in the United States. His arrival is a direct reflection of where CEO Phil Macdonald is steering the brand. After reigniting the focus on product innovation, O&E is now investing in the brand-building infrastructure to match that ambition, without losing sight of its core promise.

That promise has remained unchanged since founder Brian Cregan established the business in Sussex Inlet in 1979: Built by surfers, for surfers, with no compromise on quality. It’s a foundation that has carried the brand through four decades of growth and international distribution.

“This appointment is a deliberate investment in the long-term growth of the Ocean & Earth brand. As we continue to strengthen our global presence, it’s critical we have leadership in place that understands both our heritage and where the brand is heading. Thomas brings world-class experience, strong creative instincts, and a deep connection to surf culture — making him a natural fit for O&E as we enter our next phase of growth.” > Phil Macdonald, CEO, Ocean & Earth

“I’m excited for the future at O&E and being part of a core heritage brand during this pivotal industry and culture shift. It’s an authentically Australian business with a strong vision for the future that has never shifted from its core promise.” > Thomas Edgar, Head of Marketing, Ocean & Earth

About Ocean & Earth

Founded in 1979 at Sussex Inlet on the South Coast of NSW by professional surfer Brian Cregan, Ocean & Earth is a world-leading surf accessories company, independently owned and operated by surfers, for surfers. With the largest range of premium surf accessories in the world, O&E sells to over 25 countries and remains committed to producing products built for a lifetime.

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Strategy & Planning Series
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