On The Beach Surf Shop is proud to celebrate 40 years of serving the Monterey Bay community and generations of surfers who have made the coast their home, their playground, and their passion.
For four decades, On The Beach Surf Shop has been more than just a retail store. It has been a trusted local hub for surfers of all ages and experience levels — a place where customers can find quality gear, honest advice, and a team that truly understands the lifestyle and spirit of the ocean.
Since opening its doors 40 years ago, On The Beach Surf Shop has remained committed to taking care of its customers and supporting the local surf community. From first-time wave riders to longtime locals, the shop has built its reputation on personal service, community connection, and a genuine love for surfing and Monterey Bay.
“Celebrating 40 years is an incredible milestone for us,” Kelly Sorensen Owner/Founder of On The Beach Surf Shop. “We’re grateful to the Monterey Bay community and to all the surfers who have supported us over the years. Taking care of our customers has always been at the heart of what we do, and we’re proud to continue that tradition for the next generation.”
Throughout the years, On The Beach Surf Shop has witnessed the growth and evolution of surf culture along the Monterey Bay while staying true to its roots: providing the products, knowledge, and customer care that local surfers can count on.
This 40-year anniversary is both a celebration of the shop’s history and a thank you to the loyal customers, families, and surf enthusiasts who have made the journey possible.
On The Beach Surf Shop looks forward to continuing to serve Monterey Bay’s surfers and coastal community for many years to come.
