Outdoor Industry Association (OIA), the leading trade association for the outdoor industry, today announced a series of key leadership hires and promotions that reflect the organization’s continued investment in the talent and expertise needed to serve its members and advance the industry’s shared priorities. Its two new leadership hires include Adam Pugh, Sr. Director of Advocacy & Government Affairs, and Lindsay Hogan, Sr. Director of Marketing & Communications.
The additions and promotions span government advocacy, marketing, operations, and sustainability, bringing together leaders with deep roots in the outdoor industry. Chief Operating Officer Andy Fletcher was hired on full-time at the end of 2025; Keelin Christensen was promoted to Sr. Manager of Sustainability in August; and new hire Robert Kyte is joining the organization as Marketing Specialist in September. As a collective, the team has senior experience at outdoor companies including Patagonia, Backcountry.com, VF Corporation, Vail Resorts, and Alpenglow Expeditions, alongside proven expertise in federal policy and sustainability-focused business strategy.
“As the issues facing our industry grow more complex, from federal policy to sustainable business practices to the evolving needs of our members, the strength of our organization depends on the strength of our team,” said Kent Ebersole, President of OIA. “These hires and promotions represent a significant investment in the expertise, leadership and continuity our members count on. Each of these individuals brings deep experience and a genuine commitment to this industry, and together they position OIA to deliver even greater value to our members and to advance the work of the outdoor economy.”
Adam Pugh, Sr. Director of Advocacy & Government Affairs
Adam Pugh joined OIA as Sr. Director of Advocacy & Government Affairs on Aug. 24 and will be based in Washington, D.C., strengthening OIA’s capacity to serve its members. In this role, Pugh leads OIA’s federal government affairs strategy, advising OIA’s leadership and its members on legislative and regulatory developments affecting trade, recreation, permitting, and environmental policy, and representing OIA’s interests before Congress and federal agencies.
Pugh brings a decade of federal government affairs experience to OIA. He most recently served as Director of Government Affairs for the National Stone,
Sand & Gravel Association, where he led federal advocacy strategy on agriculture, energy, environmental permitting, and tax and trade policies for the aggregates and construction materials industry. His work included drafting legislative language for major federal permitting reform proposals and leading direct engagement with congressional offices and federal agencies on policy initiatives affecting industry timelines and regulatory certainty. He previously held policy and advocacy roles at the National Association of Home Builders, the National Association of Counties, and the National Association of Conservation Districts, where he advanced advocacy on environmental regulation, land-use policy, and infrastructure funding affecting member companies and local governments nationwide, and began his career in the U.S. House of Representatives.
Pugh has a deep personal passion for the outdoors and believes some of life’s most meaningful experiences happen outside, whether camping with family, exploring a new trail or simply giving kids the opportunity to experience something beyond a screen. As a father, he is especially passionate about ensuring the next generation has opportunities to experience and enjoy the outdoors. This connection is a big part of what motivates his work to help ensure the outdoors remains accessible, welcoming and vibrant for generations to come.
Lindsay Hogan, Sr. Director of Marketing & Communications
Lindsay Hogan joined OIA as Sr. Director of Marketing & Communications on July 13. In this role, Hogan is responsible for executing the strategic direction for OIA’s marketing, branding, and communications work. She is central to the execution of OIA’s signature events, including Switchback and Rendezvous. She’s focused on building a broader channel strategy and thought leadership platform for the organization, designed to amplify and give voice to OIA’s voice in the outdoor industry, including its government affairs and advocacy work. Her role will continue to support the development of member-facing programs, services, and products.
Hogan brings more than two decades of marketing and communications leadership in outdoor, travel, and member-based organizations. She most recently served as Sr. Director of Communications at Vail Resorts, where she led enterprise-wide integrated marketing and communications strategy across 42 destination resorts in four countries — overseeing digital and social strategy, brand positioning, media relations, community engagement, and crisis communications. She previously spent 13 years at the United States Olympic & Paralympic Committee, where she served as Sr. Director of Marketing Communications, leading promotions and publicity for Team USA at multiple Olympic Games, collaborating with broadcast partner NBC Universal on promotional campaigns and events, and delivering measurable value for corporate partners.
Andy Fletcher, Chief Operating Officer
OIA also announced that Andy Fletcher has transitioned from contractor to full-time Chief Operating Officer, effective December 2025, formalizing the strategic and operational leadership role he has held since joining as interim-COO in June 2025. In this role, Fletcher oversees OIA’s finances, internal operations, and organizational infrastructure, ensuring the association has the systems, resources, and cross-functional alignment needed to execute its strategic priorities and deliver consistent value to members.
Fletcher brings more than two decades of strategy and operations leadership across the outdoor, retail, and consumer products industries. Most recently he served as Chief Operating Officer at Ellavate Wagon, an electric stroller wagon startup, where he oversaw finance and operations. Fletcher also served as Head of Strategic Planning at Patagonia, where he led the company’s strategic planning function and guided cross-functional transformation initiatives. . He previously served as Head of Owned Brands at Backcountry.com, with multi-million-dollar P&L responsibility for the Backcountry, Basin + Range, and Stoic apparel brands, and held strategy and business development leadership roles at VF Corporation and Nordstrom.
Keelin Christensen and Robert Kyte
Rounding out the announcement, Keelin Christensen has been promoted to Sr. Manager of Sustainability, effective Aug. 1, continuing to lead OIA’s sustainable business work since joining the organization as Manager of Sustainability in March 2023. Over the past three years, she has led sustainability compliance for members, enhanced member collaboration opportunities related to sustainability, and supported member education and engagement on climate action. Robert Kyte will join OIA as Marketing Specialist on Sept. 8, bringing cross-channel marketing experience from Alpenglow Expeditions and prior work as Lead Storyteller for The Global Climbing Initiative.
Together, these hires and promotions reflect OIA’s ongoing commitment to building a team equipped to meet the outdoor industry’s evolving needs — a deliberate investment in talent that strengthens the organization’s ability to serve its members and advance the industry as a whole.
About Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting — and growing access to — the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.
