Latest In: Press Releases

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OutsidePR Announces 2026 JEDIA+ Program

Purpose-driven PR agency pro-bono program is now open for 2026 applications.

Press Releases July 30, 2025
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New Surf Park Powered by Endless Surf Coming to Florida Gulf Coast

New surf park set to bring wave pool and community-focused amenities to Panama City Beach, Florida.

Press Releases July 29, 2025
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Gap Inc. Appoints Nike Veteran Maggie Gauger as Athleta President and CEO

Gauger brings three decades of successful leadership in women's active apparel.

Press Releases July 29, 2025
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La Jolla Group Announces Leadership Appointments

Joining the organization is Nathan Boroff as Chief Financial Officer, David Kranz as Vice President of Growth &…

Press Releases July 29, 2025
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Quiksilver Festival by Swatch Coming to France

The Quiksilver Festival by Swatch offers a deep dive into boardculture, complete with a lineup of elite riders…

Press Releases July 24, 2025
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Firewire Surfboards Unveils the Dominator Pro

The Dominator Pro is a high-performance shortboard designed by Dan Mann and built in Firewire’s Helium Technology.

Press Releases July 24, 2025
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SCARPA Adds Parallel 45 Sales Group as Its Sales Agency

Established agency staffed by outdoor industry veterans to represent the SCARPA brand in a dozen states in the…

Press Releases July 24, 2025
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SIA to Launch Comprehensive Compliance Toolkits on July 31

New resources provide step-by-step guidance on emerging regulatory requirements.

Press Releases July 23, 2025
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Jetty’s 17th Annual Coquina Jam Recap

The all-female surf contest brought crowds and excitement to the New Jersey Shore and raised money in support…

Press Releases July 23, 2025
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Lifesize Bronze Statue of Hoffman Brothers to Be Unveiled in Dana Point

The Hoffman brothers join a collection of statues depicting Dana Point legacies who contributed to the surf industry.

Press Releases July 23, 2025
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W.C. Bradley Co. Launches Outdoor Brands, LLC

New trade brand brings Charbroil®, Pit Boss®, and Oklahoma Joe’s® under a fresh business entity to support long-term…

Press Releases July 23, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series