Latest In: Press Releases

Vuori Sunday Collection

Vuori Introduces the Sunday Collection Campaign

The campaign stars NFL athletes Jared Goff, Colston Loveland, and Omarion Hampton.

Press Releases August 31, 2026
Roark Sonic Nomads

Roark and Matt Costa Announce Sonic Nomads, Original Soundtrack Designed for Runners

The 32-minute track pairs intentional pacing and immersive sound to help runners find focus and flow, while supporting…

Press Releases August 27, 2026
October’s Very Own (OVO)

Authentic Partners with Drake to Scale OVO Globally

Authentic acquires majority stake in OVO intellectual property, with Drake retaining significant ownership.

Press Releases August 27, 2026
Adam Pugh Lindsay Hogan Andy Fletcher 

Outdoor Industry Association Announces New Hires and Promotions

Adam Pugh, Sr. Director of Advocacy & Government Affairs, and Lindsay Hogan, Sr. Director of Marketing & Communications, join OIA's…

Press Releases August 27, 2026
The James Brand_26S1_Helton_Black Stainless_Packaging_WebRes

The James Brand Launches The Helton

The locking, customizable multi-tool was designed for everyday life.

Press Releases August 25, 2026
OR26-BusyAisles

Outdoor Retailer Drives Industry Reset in Minneapolis

In Minneapolis debut, Outdoor Retailer centered 275+ brands alongside 850+ creator connections tapping into a combined audience of…

Press Releases August 25, 2026
Lems Shoes ZenSpeed Lite-21

Lems Shoes Officially Launches ZenSpeed Road Running Collection

Lems brings its natural-fit philosophy to the road with the debut of ZenSpeed+ and ZenSpeed Lite.

Press Releases August 25, 2026
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Authentic Expands Its Global Ecommerce Ecosystem Through Partnership with Luzern eCommerce

Luzern eCommerce joins Authentic’s expanding ecosystem of digital commerce partners to accelerate international marketplace performance.

Press Releases August 20, 2026
Collage, top left, clockwise: Incoming President David Scibal and VP L.G. Shaw III with the Hall of Fame's number one donor, Monty Dise. Right: Board members Sharon Wolfe Cranston, Gary Germain, David Scibal, Bob Mignogna and Jim Cartland.

A New Wave of Leadership at the East Coast Surfing Hall of Fame 

Experienced non-profit, business, and surfing leaders elected to guide the organization’s next chapter.

Press Releases August 20, 2026
melin Vo2 collection

Melin Engineers Vo2, an All-New Collection Built for the Runner

The collection launches on August 21st, with ultra-endurance athlete and creator Matt Choi tapped as the face of…

Press Releases August 20, 2026
SydneyNorthB90J2533 copy.jpg Andrew Shield

The Surfing Super League Launches as Australia’s First Professional Surfing League

The inaugural player draft will run from April to July 2027.

Press Releases August 20, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series