Latest In: Press Releases

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La Sportiva Salt Lake City Retail Store Now Open

The new location marks the brand’s second North American retail store and introduces its first ReSoul Lab in…

Press Releases April 16, 2026
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World-First Surfboard Fin Integrates Shark Deterrent Technology

A cross-industry collaboration aims to deliver safety solutions for surfers.

Press Releases April 16, 2026
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Outdoor Industry Leaders to Convene in Washington, D.C. for Capitol Summit 2026

The event empowers industry voices to engage directly with policymakers on trade, public lands, and recreation policy.

Press Releases April 16, 2026
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Merrell Launches “Outside in the City” Program

The program aims to redefine what it means to go outside in the modern world.

Press Releases April 16, 2026
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Crazy Creek Relaunches Smokey Bear Original Chair 

For every Smokey Bear Original Chair sold, the brand will donate 10 percent to the US Forest Service…

Press Releases April 15, 2026
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Adidas Sport Eyewear Launches POWER VIZN Lens System

The new system aims to deliver enhanced clarity, optimized contrast and greater visual control for athletes across all…

Press Releases April 15, 2026
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Schwan–STABILO Outdoor, USA Marks New Growth with Key Hires

The company also names Tom Mason Interim General Manager.

Press Releases April 15, 2026
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Norrøna Opens New Flagship Store in London

The new store is in the heart of the city, on the prestigious Regent Street. 

Press Releases April 15, 2026
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The North Face Introduces the Universal Collection

Co-created with adaptive athletes and the adaptive sports community, the new camping and outdoor equipment line removes common…

Press Releases April 15, 2026
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Altra and PLEASURES Unveil Limited-Edition “Satellite” Running Shoe

The Altra x PLEASURES capsule is available now.

Press Releases April 15, 2026
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Outdoor Alliance Advocates for Adequate Public Lands Funding

Outdoor recreation organizations and businesses call on Congress to fund recreation at the USFS and BLM through appropriations.

Press Releases April 14, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series