Latest In: Press Releases

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Finisterre Welcomes Andy Jones to Ambassador Team

The Canadian surfer, mariner, and environmental advocate is equal parts committed surfer and coastal steward.

Press Releases June 23, 2025
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Swany America Welcomes Adam Weitzel

Weitzel is the company's new director of marketing and creative.

Press Releases June 23, 2025
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Outdoor Recreation Industry Voices Concern Over Senate Public Lands Proposal 

ORR sends letter to Senate Majority Leader Thune urging removal of land sale provisions from reconciliation bill. 

Press Releases June 23, 2025
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Vissla Brings Vintage Vibes to the East Coast

“Cosmic Shores,” the New Jersey Surf Celebration, kicks off the week of July 8.

Press Releases June 21, 2025
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Fleet Feet Expands in Central Texas with New Leander Store

Fleet Feet Leander will mark the third store for franchise owner Mark King. 

Press Releases June 19, 2025
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New Wholesale Program Tower 20 Launches

Tower 20 delivers graphic tees from a handpicked crew of brands shaping the surf narrative.

Press Releases June 19, 2025
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X Games Scores Big With 11 National Partners, Including Four New Brands

Momentum builds as top companies sign on to shape the fan experience at X Games Salt Lake City…

Press Releases June 19, 2025
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Urban Arrow Launches the FamilyNext Pro

It's the next generation of the brand's Family model and is designed for more comfort and greater safety. 

Press Releases June 17, 2025
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Patagonia and Surfrider Foundation Celebrate International Surfing Day

Patagonia and the Surfrider Foundation are teaming up to host an afternoon of surf-inspired fun, sustainability, and community…

Press Releases June 17, 2025
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La Sportiva Launches New Equipment Line

The Spring 2026 collection is built for rugged approaches, backcountry lines, and year-round use.

Press Releases June 17, 2025
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Material Facts Collective Launches New Data Toolkit for Product Sustainability Claims

A group of global outdoors brands and retailers working with the European Outdoor Group have launched a full…

Press Releases June 17, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series