This March, Patagonia is hitting the road for a grassroots snow tour through four of North America’s most beloved mountain towns, bringing together skiers, snowboarders, and the local snow community for a series of community-driven events, including gear repairs. Focused on the soulful side of freeskiing and snowboarding, the tour will stop in Lake Tahoe, CA; Salt Lake City, UT; Jackson Hole, WY; and Revelstoke, BC.
At each stop, Patagonia’s ski and snowboard ambassadors will be in town to connect with the local community, sharing stories, teaching classes, hosting workshops, leading on-mountain party laps and group rides, and hanging out on and off the hill. Attendees can also take advantage of gear repairs from Patagonia’s expert Worn Wear repair team and their beloved mobile repair trailer. Pop-up brand activations, giveaways, and swap events can be expected throughout the weekend.
Most daytime events are free and open to the public, with select evening events available for a small entry fee. All evening event proceeds will be donated to POW, a nonprofit dedicated to the protection of winter environments through climate advocacy. Local NGOs will also be present at each location.
Each tour stop will feature an Ambassador Storytelling Night, where athletes share personal stories from the mountains, along with film screenings, workshops, and community gatherings that reflect the heart of the sport beyond competition.
“This tour is about bringing people together in the places that have shaped freeskiing and snowboarding culture,” says Jenna Johnson, Patagonia President. “It’s grassroots, it’s community-focused, and it’s about celebrating the connections between people, mountains, and the environments we love.”
Tour Stop Dates:
- Tahoe: Friday, March 6 – Sunday, March 8 – Palisades Tahoe Resort, Lake Tahoe, California
- Jackson Hole: Friday, March 13 – Sunday, March 15 – Jackson Hole, Wyoming
- Salt Lake: Friday, March 20 – Sunday, March 22 – Brighton Resort, Salt Lake City, Utah
- Revelstoke: Friday, March 27 – Sunday, March 29 – Revelstoke, British Columbia
What To Expect At Each Stop:
- Ambassador-led group rides & on-mountain party laps
- Storytelling nights & athlete discussions
- “The Terrain Between Your Ears,” led by ambassadors Zahan Bilimoria and Connor Ryan
- Gear repairs and swap events (first come, first serve)
- Brand pop-ups, giveaways, and community hangouts
- Learn more about POW, and participate in events supporting their efforts.
For full schedules, event locations, and updates, visit here and and follow along at @patagonia_snow
About Patagonia
We’re in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. As a certified B Corporation and a founding member of 1% for the Planet, the company is recognized internationally for its product quality and environmental activism, as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid to Holdfast Collective to protect the planet.
About Protect Our Winters (POW):
Protect Our Winters is a 501(c)(3) nonprofit that helps passionate outdoor people protect the places and experiences they love from climate change. Founded in 2007 by professional snowboarder Jeremy Jones, POW is a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies that protect our world today and for future generations. For more information, visit www.protectourwinters.org.
