Priority Bicycles, makers of high-quality, low-maintenance bicycles, announces today a collaboration with Jetty, the celebrated East Coast surf and outdoor apparel brand for the second year in a row. Now available in limited quantities, the two like-minded companies have teamed up on a product capsule featuring a co-branded 3-speed beach cruiser and premium apparel offering.
The collaboration unites two independent brands, both founded and run by friends, joining forces to showcase what they each stand for—Jetty’s reverence for the water and beach lifestyle, and Priority’s love for cycling and outdoor adventure.
“We’re proud to work with the team at Jetty on another summertime collaboration,” says Connor Swegle, Co-Founder & CMO at Priority Bicycles. “Their passion for coastal living matches our passion for bicycles—and what says summer more than biking to the beach? Our belt drive beach cruiser features Jetty’s signature brand colors and graphics, coupled with an incredibly soft t-shirt and hoodie that looks great and fit awesome. We love seeing our brands come to life in a unique way that celebrates our shared perspective.”
The limited-edition Priority x Jetty Coast 3-speed bicycle has a classic beach cruiser aesthetic with modern upgrades to combat the elements, including a carbon fiber belt drive that requires minimal maintenance and a rust-fighting aluminum frame, fork and fenders to withstand harsh coastal conditions. Capturing the salt and sand lifestyle with a splash of New York attitude, the collection is completed by a pocket t-shirt and pullover hoodie—both designed and printed at Jetty’s eco-conscious production facility in Manahawkin, New Jersey.
“We’re excited to work with Priority Bicycles once again on a new bike and apparel capsule. This summer we’re bringing a little more NYC grit to the coastal scene with a skeleton ripping his bike on the beach, surfboard under his arm, and sun shining down,” says Ryan Coppola, Design Director at Jetty. “Anyone growing up around the beach knows how important a good beach cruiser is to the whole experience of being around the ocean. Whether it’s cruising to your local watering hole with friends or stopping by a corner store for provisions—easily getting around on two wheels just makes beach life better.”
The Priority Bicycles x Jetty Limited Edition Capsule Collection is now available for purchase online at PriorityBicycles.com and JettyLife.com. All items are sold separately.
About Priority Bicycles
Founded in 2014, Priority Bicycles is an award-winning, low-maintenance belt drive bicycle brand that offers bikes for recreational riders, commuters, kids, and adventurists. All Priority models feature a rust/grease-free Gates carbon fiber belt drive instead of a traditional chain, as well as puncture-resistant tires, internally geared hubs, and rust-resistant frames to battle the elements. The company takes pride in its best-in-class, direct-to-consumer service and low-cost maintenance, creating the best possible biking experience for all riders. For more information, visit prioritybicycles.com and follow @ridepriority on Instagram.
About Jetty
Founded in 2003 and headquartered on the New Jersey Shore, Jetty is the coastal brand with a conscience. Jetty’s mission is to create kinship and community through a shared passion for water. Whether diving through it, surfing on it, or pulling fish from it, water is in Jetty’s DNA. Jetty is a Certified B Corporation that creates sustainably minded apparel, while protecting our oceans and waterways, and supporting those who build their lives around them. For more information, visit jettylife.com and follow @thejettylife on Instagram.
