RAEN Introduces SS2024 Sunglasses and Optical Collection

RAEN, a leading premium eyewear brand, proudly unveils its SS24 Collection, a testament to California’s boundless spirit of innovation and individuality. Crafted with meticulous care and inspired by the essence of the Golden State, each piece reflects RAEN’s unwavering commitment to precision and artistic expression, offering a diverse range of sun and optical styles tailored to suit every taste and occasion.

“Our SS24 Collection pays homage to California’s free-thinking spirit,” remarks Jordan Percy, RAEN Co-founder, and Design Director. “Living in the Golden State transcends geography—it’s a state of mind. Each meticulously crafted frame in these collections embodies RAEN’s dedication to precision and artistic expression, ensuring exceptional eyewear for all.”

The Sunglasses Collection includes Alvez, Lonso, Kimma, and Zouk, each echoing the ethos of California’s individuality and self-expression. Zouk, available exclusively at select key retailers such as Surfride, Hermosa Surf, Jacks Surfboards, and Solstice Sunglasses, encapsulates the essence of California’s distinctive style and spirit, offering a unique statement to those who embrace it.

PREVIEWING THE 2024 SUNGLASSES COLLECTION

ALVEZ A Modern Classic Reimagined: Alvez is a refined interpretation of RAEN’s minimalist Modern Classic design, now in a modern square shape. Crafted with premium acetates, the frames boast remarkably thin rim heights, allowing for a sleek and versatile look. Available in four distinct color combinations, including Recycled Black and Green Polarized, Alvez is the epitome of sophistication for all occasions.

LONSO – 90s Inspiration with a Modern Twist: Inspired by the 90s, Lonso takes RAEN’s designs to the next level with wrapped end pieces, thick temples, and a unique hybrid silhouette. The round, smooth lines and signature bevel detail make Lonso a wearable statement piece that suits a broad range of face shapes.

KIMMA – A Captivating Blend of Contemporary Cat-Eye: Kimma pushes the boundaries of cat-eye design with dramatic curves, sculpted beveling, and laminated materials for an interplay of transparency and color. The structured silhouette and wabi-sabi-inspired temple detail add sophistication to this captivating eyewear piece.

ZOUK – Bold and Expressive 60s and 70s-inspired Silhouette: Designed in collaboration with Mikey February, Zouk draws inspiration from the oversized silhouettes of the 60s and 70s. It features wrapped end pieces, unique hardware, and a sculptural edge with sharp geometric angles and smooth beveling along the brow and temples. Zouk is available exclusively at select key retailers such as Surfride, Hermosa Surf, Jacks Surfboards, and Solstice Sunglasses.

PREVIEWING THE 2024 OPTICAL COLLECTION

ALTIN – Wider-Fitting Elegance: Altin caters to those who seek a wider-fitting optical frame with a clean, refined aesthetic. Crafted with HD acetate, this Modern Classic is remarkably lightweight, thin, and flexible. It strikes the perfect balance between minimalist design and masculine appeal. Altin introduces new colors like Pacific and Rio Tortoise, injecting style and personality into any occasion.

RILKO – Modern Classic with Exquisite Detail: Rilko is a true Modern Classic with depth and sophistication. Notable for its sculpted beveling around the rims and extruded ripples along the temple, it offers incredible texture and captures light beautifully. Rilko also features a keyhole bridge, triple pin rivet hinge hardware, and a versatile hybrid silhouette, complementing a wide range of face shapes.

HANNY – High-End Fashion Forward: Hanny stands out as a high-end, fashion-forward gem in our optical collection. Its distinctive, articulated silhouette is accentuated by contrasting lamination at the center of the brow, extending seamlessly to the temple tips. This cohesive and luxurious look defines Hanny—a bold frame with a captivating personality.

KOZLO – Style Meets Substance: Kozlo combines innovative design touches with an ultra-light Beta-Titanium construction, striking the perfect balance between style and substance. Its small round eye shape is complemented by extended end pieces, adding a modern twist and extra width to the frame. Featuring textured rims, acetate temple tips, and custom metal hardware, Kozlo is a symbol of nuanced elegance.

As RAEN’s year-long celebration of the Decade of Remmy® continues, we’re excited to introduce two new colors of Remmy: Remmy Crystal Clear and Remmy Cambria, reimagining an iconic design. Commemorating this milestone, every sunglass purchase from our 2024 Collections includes an exclusive ‘Decade of Remmy’ microfiber cloth, symbolizing our commitment to timeless style and quality.

To explore our expanding range of premium eyewear, including the 2024 Sunglasses and the 2024 Optical Collections, visit www.raen.com. Stay connected with RAEN on Instagram, Facebook, X (Twitter) TikTok, and YouTube.  

ABOUT RAEN:

RAEN Optics, LLC is a premium eyewear brand founded in 2009 by three friends who shared a passion for surfing, design, and the free-spirited coastal lifestyle of California. RAEN products are designed in California by a team of experts who are dedicated to creating high-quality eyewear using the finest materials. 

At RAEN, we believe that everyone should have access to premium quality eyewear without having to pay premium prices. That’s why we focus on creating carefully crafted, on-trend, fashion-driven eyewear that is attainable and accessible to all. We take pride in our attention to detail and are committed to bringing you the highest quality products at the best value for your money. 

Our brand is built on the principles of modern design and classic handcrafted quality, and we are constantly pushing the boundaries of design within the eyewear industry. We are a passionate collective of makers, dreamers, and explorers who are committed to creating truly timeless products that reflect our West Coast roots. 

Join our inclusive community of adventure-seeking fun lovers, surfers, road trippers, artists, photographers, musicians, creators, and craftspeople and experience the freedom and inspiration that comes with the RAEN lifestyle. Whether you’re hitting the beach, going on a road trip, or just out and about, we have the perfect eyewear for you.