Iconic Australian surf brand Rip Curl has today unveiled its most technical product range to date with the launch of Search Series, a new collection built for surfing, travel and the elements.
Search Series combines advanced technical performance with the authentic surf style that has defined Rip Curl for more than five decades. The campaign “Born From Culture. Built For Purpose.” captures the idea at the heart of Search Series: a collection born from authentic surf culture, with technical performance and versatility designed for life beyond the beach.
Built around three pillars, surfing, travel and the elements, Search Series brings together waterproof, windproof and highly durable gear with versatile everyday pieces, delivering technical functionality without compromising the look and feel of surfwear.
“For more than 50 years, The Search has taken us into unfamiliar territory and pushed our products into some incredibly demanding environments,” said Casey Egan, Rip CurlHead of Men’s Design. “Those experiences have taught us what truly holds up when you’re travelling, exploring and spending time in the elements.
“Search Series brings those learnings together in one collection. It’s technical, versatile gear for wherever The Search takes you that still feels casual enough to wear every day.” Developed using materials and technologies from leading technical fabric innovators including CORDURA®, Pertex® and Polartec®, the collection spans men’s and women’s apparel, boardshorts, swimwear, travel luggage, mountainwear, and accessories.
From performance pieces designed for the water to technical outerwear, travel essentials and everyday staples, Search Series is designed to move seamlessly between diSerent environments and conditions.
The collection takes its name and inspiration from The Search, the philosophy that has driven Rip Curl since its inception in Torquay, Australia, in 1969. Born from the pursuit of waves and the adventure that comes with finding them, The Search has also come to represent something broader: the drive to explore, discover and pursue what inspires you.
The range has been extensively tested by Rip Curl athletes, including 2025 World Champion Molly Picklum and Hawaiian surfing icon Mason Ho, across environments ranging from humid tropical heat to freezing cold waters, providing valuable feedback throughout the development process.
Search Series launched globally 1 September 2026 and is available online at www.ripcurl.com and at selected Rip Curl stores and retailers worldwide.
About Rip Curl
Founded in Torquay, Australia, in 1969, Rip Curl remains a company built by surfers for surfers. Regarded as The Ultimate Surfing Company, for over 50 years Rip Curl has endeavoured to make the best products, run the best events, support the best athletes, deliver the best customer service, and have the best crew of people. The Search is the driving force that led to the creation of Rip Curl, and it lives in the spirit of everything the Rip Curl crew do.
