Roark is proud to announce a new partnership with professional surfer, content creator, and wellness advocate Koa Smith, officially welcoming him to the Roark family as a brand partner.
Born and raised on Kauai, Smith has built a career that extends far beyond competitive surfing. Known for his dynamic style in the water and thoughtful presence outside of it, Koa embodies a modern approach to surf culture—one rooted in exploration, balance, and intentional living. The depth of Koa’s connection to his community aligns naturally with Roark’s mission of discovery, making this partnership uniquely authentic.
“Koa represents the kind of traveler and storyteller that naturally aligns with Roark,” said Roark Founder Ryan Hitzel. “His curiosity has led him down the road of surf exploration and a wellness mindset that is core to who we are as a brand.”
Through this partnership, Roark and Koa will collaborate on original content, global travel projects, and product storytelling that reflect a shared belief in living well and exploring. From remote surf destinations to daily rituals that support physical and mental health, the partnership will highlight the intersection of adventure, creativity, and longevity. In addition, this partnership will feature a collaborative product offering in 2027 that combines Koa’s unique creative lens with new and iconic Roark silhouettes in travel/lifestyle and active categories.
“I’ve always connected with Roark’s philosophy of travel as a tool for growth—not just to go somewhere new, but to come back better,” said Smith. “I’m deeply grateful to be partnered with Roark. Our paths feel aligned around exploration, wellness, self-discovery and telling stories that matter.”
The partnership launches immediately and will unfold across digital platforms, social channels, and Roark campaigns throughout the year.
For more information, visit roark.com and follow @roark and @koasmith on social media.
About Roark
Roark is a travel-inspired brand rooted in surf, adventure, and storytelling. Built for the journey, Roark creates versatile apparel designed for the modern traveler to move effortlessly between the trail, the ocean, and everyday life.
