Rusty Produces Bushfire Relief Fundraising T-shirt

All the profits will be split 50/50 between WIRES Wildlife Rescue and Australian Red Cross.
Published: January 8, 2020 Press Release

As you may already know, the team here at Rusty have begun a fundraising effort to raise awareness and funds for the bushfire relief. What’s been happening has hit pretty close to home with our friends, family, loyal retailers and even some of our team riders all affected by this disaster. Feeling pretty helpless over here in the west, we decided that we needed to help. Within 24 hours we went from an idea and some sketches, to some awesome local businesses helping out and we got this Tee live online. We are also hoping to continue to support victims well into the aftermath of the fires.

For right now, ideally everyone donates directly to the charity that they want to support and we are still encouraging everyone to do that BEFORE they buy a T-shirt.

Unfortunately we don’t live in a perfect world where that always happens. We decided to put out this tee to raise funds and speak to our audience who maybe haven’t made a donation yet, and who generally wouldn’t get involved unless they had an incentive to do so.

It’s certainly not all our customers but it is a reality, so our aim is to target people who like to have something in return, who have their own way to help / get involved. We have also allowed for international shipping on this item, which gives our international friends who want to help and don’t know how, the ability to do so.

The idea of this tee is make as many as we can in order to get the production costs way down, ultimately donating as much profit as possible and those people who got involved and purchased one can wear their tee as a badge of honour to raise further awareness in the months to come… BECAUSE THIS IS IN NO WAY OVER YET.

Rusty x Bushfire Relief tee

Tagline – ‘Together we are stronger’

Details – TOGETHER WE ARE STRONGER⁠⠀
Our family, our country needs help.⁠⠀
Pre-order is open right now until Friday 6 p.m. WST.

T shirts are $40 each and 100% of the profits we generate from this tee will be split 50/50 between to @wireswildliferescue and the @redcrossau⁠⠀⁠⠀

Over 12 million acres have burnt over the last few months, and these volunteer men and women have stopped what they’re doing to help protect people’s lives, homes and our precious native wildlife. ⁠⠀
⁠⠀
PLEASE ALSO BE AWARE⁠⠀
These are made to order and in so, will take a few weeks to be made and sent. Our number one priority is raising as much money as possible, as quickly as possible. The shirts will be made and shipped within the 2 weeks following the end of the pre-order. We will keep you in the loop.

Thanks so much, we look forward to your support!

Rusty Crew x

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series