SIMA Speaker Series to Focus on Consumer Journey

The event is scheduled for March 16.
Published: March 10, 2021 Press Release

Join brand leaders from HypericeThule, and TaylorMade Golf in exploring the latest in understanding the consumer journey – the complete experiences that customers go through when interacting with your company and brand.

This networking session is open to those looking to enhance or gain new insights on retail and e-commerce.

SIMA SPEAKER SERIES : CUSTOMER JOURNEY

Improving the Consumer Journey Through Omnichannel

TUESDAY, MARCH 16th
12:00 PM – 2:00 PM PST

SPEAKERS

JIM HUETHER – CEO, Hyperice

Under his leadership, Hyperice has grown explosively, placing on the Inc. 500 for five years in a row while defining the international standard for Sport Recovery and Movement Enhancement Technology. In 2020/2021, Hyperice has inked partnerships with pro-sports leagues to optimize player performance including the NBA, NFL, MLB, PGA TOUR and UFC, pro sports teams including English Premier League’s Tottenham Hotspur, the New Zealand All Blacks, the Kansas City Chiefs, the Seattle Seahawks, Kaulig Racing and most recently the Los Angeles Lakers, and introduced its next-generation HyperSmart Technology set to revolutionize recovery and movement.

A continuous learner with a real passion for business, Jim prides himself on the team-first culture he has built at Hyperice and looks forward to the Hyper-Connected Recovery Ecosystem that will usher Hyperice into its next and most exciting era.

JENNY WASSMER – Ecommerce Sales Director, Thule Group

Jenny Wassmer is currently the Ecommerce Sales Director for Region Americas at the Thule Group. She has been in digital marketing on both the agency and brand sides for the past 15 years and focused on all aspects of the ecommerce engine within consumer goods for the past 8 years through her global and regional roles at the Thule Group. To continually transform the ecommerce experience for consumers, Jenny is dedicated to bringing together team members across all relevant departments, resulting in breaking down silos and prioritizing collaboration.

JOHN GONSALVES – Vice President of Direct to Consumer & Digital, TaylorMade Golf Company

John Gonsalves is the Vice President of Direct to Consumer & Digital for the TaylorMade Golf Company where he oversees the company’s direct interaction with golfers including eCommerce, own retail and digital engagement.  John has over 20 years of merchandising, marketing and digital strategy experience in the sports and athletic apparel space.

Moderated by Rob Campbell

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series