The James Brand today announced that founder Ryan Coulter will be stepping away from the company, effective April 30, 2026.
Since co-founding the brand, Coulter has played a pivotal role in shaping The James Brand’s identity—establishing its unique focus on minimalist design, premium materials, and a refined approach to everyday carry. His vision laid the groundwork for the company’s growth and enduring connection with a global community of EDC users.
“We are incredibly grateful to Ryan,” said Michael Hoefer, CEO of The James Brand. “As we enter our next chapter, we are focused on continued evolution and growth, and are excited to grow our team as we build for the future.”
This transition marks the beginning of a new chapter for the company. Backed by a leadership team with decades of combined experience, complemented by emerging voices and fresh perspectives. The James Brand is well-positioned to move forward with confidence, stability, and focus on market growth.
Looking ahead, the brand remains committed to its core principles: delivering world-class design, pursuing intentional product development, and continuing to engage and grow its community of real users as a central pillar of the business.
The James Brand will continue to build on its legacy of unique and unexpected design, while evolving to meet the needs of its customers, staying true to the values that have defined it since its inception.
About The James Brand
Founded in Portland, Oregon, in 2011, James is the modern, minimal carry brand for those who explore, create, and discover—wherever life takes them. From knives and tools to carry goods and writing instruments, every product is crafted with premium materials, minimalist design, and meticulous attention to detail. Whether venturing to remote landscapes or finding inspiration in everyday moments, our pieces are designed to fit seamlessly into the lives of creators, designers, and adventurers alike. The James Brand is modern, thoughtful, and made for living fully, day in and day out.
