The James Brand, known for its modern, minimal everyday carry essentials, today announces the launch of The Lowe—the brand’s first-ever wallet and the beginning of a new product category.
With the same precision, design ethos, and attention to detail that define all of The James Brand’s gear, The Lowe offers a refined, ultra-minimal solution to one of the most essential carry needs.
“Wallets have been on our radar since the beginning,” says Ryan Coulter, Founder of The James Brand. “They’re as fundamental to everyday carry as it gets. But we weren’t interested in making just another metal card holder — we wanted to build something better. People have been asking us when we’d do it, and we knew if we were going to step into this space, we had to do it our way: modern, minimal, and made the right way.”
The Lowe continues The James Brand’s product line expansion, now offering a broad product range that includes carry, communication, and everyday accessories. Inspired by the minimalistic simplicity of metal wallets but determined to overcome their limitations, the team reimagined the category to create a wallet as functional as it is beautiful.
The CNC-machined aluminum case holds up to six cards internally, while the molded silicone band expands to fit your most-used card, receipts, or cash. Whether you carry one card or six, The Lowe’s “Pinch-Tech” technology secures them all with the same solid tension — no adjustments required, no mechanisms to gum up or fail.
Thoughtful micro-details elevate the experience. A subtle internal ramp, hidden behind the rear wall, helps cards slide out intuitively with a natural thumb motion. The chamfered interior guides cards smoothly into place, while the flush-mounted silicone band adds flexible storage for cash, receipts, or the extras you need to keep close.
The 70A durometer silicone band is grippy but forgiving—easy to use, easy on your cards, and designed with purpose. Its dimensional form locks into a precise position on the case, proudly centering The James Brand’s signature mark.
Despite its flexibility, the Lowe is incredibly slim—thinner than a pack of gum—and its contoured design allows you to ride comfortably in your front pocket. With no visible hardware, no moving parts, and no compromise in form, it’s a minimalist masterwork that redefines what a wallet can be.
Key Features
Minimalist By Design
No visible hardware. No gimmicks. No adjustments. Just a sleek, streamlined form—thinner than a pack of gum and built for front-pocket carry.
Feel The Pinch!
Pinch-Tech locks in up to six cards, while the silicone band flexes for cash or extras picked up along the way.
Aerospace-Grade Aluminum Construction
Durable, ultra-lightweight and naturally RFID-blocking by design.
Technical Specifications
- Material: 6063-T5 Aluminum
- Weight: 2.1 oz / 58.7 g
- Dimensions: 3.5″ × 2.6″ × 0.4″ (8.8 cm × 6.5 cm × 1.6 cm)
The Lowe (MSRP $119) will be available on September 30, 2025, at thejamesbrand.com, Amazon and select retail partners.
