Vissla is proud to announce the signing of Yago Dora, reigning 2025 Championship Tour World Champion, to its global surf team.
Known for his powerful yet expressive approach to surfing, Dora has long stood out as a surfer who blends high performance with creativity and feel. His style is fast, fluid, and intentional, defined as much by imagination as it is by precision. That balance has shaped a career built on progression and originality, culminating in a World Title during the 2025 CT season.
For Vissla, the partnership represents a natural alignment.
Founded on the belief that surf culture moves forward through creators and innovators, Vissla has consistently supported surfers who approach the ocean with curiosity, individuality, and respect for craft. Dora embodies that ethos. A world champion who never lost his creative edge, he represents the intersection of performance and expression that defines the future of surfing.
“Yago is one of those surfers who has always been on our radar. When we were putting together our wish list, he was at the very top,” said Vince de la Pena, VP of Global Marketing at Vissla. “What sets Yago apart is his versatility in every condition, paired with a style that’s among the best in the world. And what makes his story truly unique is the way he built his career: starting as a free surfer, transitioning to the WCT, and now becoming the first world champion to emerge from that path. We’re incredibly stoked and honored to welcome Yago, whose values and approach to surfing align perfectly with our vision of putting surf culture first.”
Dora’s journey has always followed its own rhythm. Raised in a creative surf environment and shaped by a free surfing foundation, he brought that mindset into competition without compromise. His 2025 title run was marked by consistency, adaptability, and confidence across conditions, earning him the highest honor in the sport while staying true to his style.
“I’m truly happy to be joining the Vissla team, to be involved with amazing people on a brand that embodies the true values of surfing,” said Dora. “It’s a privilege to be part of the family, and I’m very excited for everything we are going to build together. The future is bright let’s do thisss!!!”
The partnership will extend beyond competition, with collaborative storytelling, film, and creative projects planned throughout the year. Together, Vissla and Dora aim to continue pushing surf culture forward through innovation, expression, and respect for the roots of the sport.
Welcome to the family, Yago Dora.
Champions of surf and culture. Together.
Vissla is a surf inspired brand rooted in creative freedom and a forward thinking approach to surf culture. Built for creators and innovators, Vissla blends performance, craftsmanship, and sustainability while supporting surfers, artists, and makers who shape what’s next.
