Bailey Ladders and The World Surf League (WSL) have today announced they will expand their partnership in 2023 to include the two major Championship Tour events at Bells Beach and Margaret River well as the opening two events of the Challenger Series season on the Gold Coast and at North Narrabeen.
The partnership expansion is across the ‘23 and ‘24 seasons, with the ‘Official Ladder’ of the WSL seeing the continuation of the successful onsite activation, the “Bailey Ladders Leaderboard”, which will also continue on the live broadcast and across WSL’s social media channels.
“The WSL is happy to have Bailey Ladders increase their involvement to include the CT events in Australia for the next two years,” said WSL APAC President Andrew Stark. “We had incredible feedback from fans onsite and watching from home on the Bailey Ladders Leaderboard. We look forward to continuing this activation across four events in 2023 and 24, both onsite and online. We’d like to thank them for their ongoing support and for seeing the value in professional surfing.”
“Bailey Ladders is excited to expand our partnership with the WSL to include the two major Championship Tour events in Australia. We see this as a great opportunity for our brand, stakeholders and the WSL fans,” said Bailey Ladders Managing Director Asia Pacific, Scott Douglas. “Many surfing fans use our products every day, so I’m glad we can be part of the growth and excitement of the Australian WSL events.”
The partnership will also include content production with Championship Tour competitor and former carpentry apprentice Callum Robson. Robson will also play as the face of the Bailey Ladders Consumer Competition, which will be promoted across all four Australian events.
For more information, please visit WorldSurfLeague.com.
About the WSL
The World Surf League (WSL) is the global home of competitive surfing, crowning the undisputed World Champions since 1976 and showcasing the world’s best surfers on the world’s best waves. WSL is comprised of the Tours and Competition division, which oversees and operates more than 180 global competitions each year; WSL WaveCo, home of the world’s largest high-performance, human-made wave; and WSL Studios, an independent producer of unscripted and scripted projects.
For more information, please visit WorldSurfLeague.com.
