Latest In: Dragon

Will Howard Dragon Alliance

Dragon Founder Will Howard Passes Away

Will Howard, an early Oakley employee who went on to take his garage start-up Dragon Alliance to global…

News April 6, 2023
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Dragon and Plastic Bank Announce Global Partnership

The partnership will help stop ocean plastic and improve the lives of collection community members in vulnerable coastal…

Press Releases September 7, 2022
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Dragon Pulls in the Power of Magnets for 2022 Goggle

The RVX MAG OTG will be available Fall 2022 at select retailers worldwide and online at dragonalliance.com.

Press Releases September 7, 2022
Dusk Dark Brown Horn Female

Dragon Alliance Debuts New Women’s Sunglass Collection

The collection includes three new styles: Dusk, Flo and Waverly.

Press Releases January 26, 2021
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SURFER and Dragon Announce the Winner of the 2020 Resin Roundup

Wave Riding Vehicles and resin artist Austin Walker take top honors.

Press Releases August 4, 2020
dragon eyewear lumalens campaign mick fanning ph dragon eyewear

Dragon Eyewear Announces Proprietary Lumalens Lens Technology

Beginning this fall, all new and key carryover sunglass styles will be produced using the brand’s latest lens…

Press Releases September 11, 2019
Rick Irons - SES file photo

Rick Irons to Depart Dragon

The Dragon Global Brand Manager sent an email to colleagues and friends this week announcing his departure

News December 15, 2017
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Dragon Presents Value-Priced Premium Goggles

The D1, D3, NFXs and DX2 frames are offered at a more wallet-friendly price.

Press Releases January 9, 2017
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Dragon Introduces Four New Transitions Adaptive Photochromic Goggle Lenses

The Transitions line is expanded to four unique base tints: yellow, light rose, amber, and clear.

Press Releases November 17, 2016
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series