Latest In: Geoff Backshall

Geoff Backshall - File photo courtesy of Rusty

Rusty owner on what's next for Rusty in the U.S.

Geoff Backshall shares the go-forward plan for the brand in North America.

News January 8, 2016
All photos courtesy of Rusty

Rusty's U.S. plans under new licensee

A Q&A with the principals of Happy Shovel about the evolution planned for the Rusty brand in the…

News December 3, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series