Latest In: Hurley

The design team worked with athletes Carissa Moore and Lakey Peterson to design functional swimwear - Photo courtesy of Hurley

New Hurley Owners Extend Partnership with Carissa Moore

With a larger focus being placed on the Hurley Women’s business, Moore will be the center of this…

Press Releases February 27, 2020
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Hybrid Apparel Announces Hurley Women’s License

Hybrid announced it has hired 13-year Hurley veteran Natasha Thomsen as Vice President, Women's Sales – Global Brands.

News February 19, 2020
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Bluestar Alliance Comments on Hurley Strategy

The new owners of Hurley detail their go-forward plan for the first time in a press release.

News February 5, 2020
The store is in the International Marketplace

Sad Day at Hurley

Major job cuts came down at Hurley today, which is under new ownership.

News January 16, 2020
Bob Hurley at the Hurley house in front of Pipeline.

Bob Hurley Comments on Changes at Hurley

The Hurley founder has commented publicly for the first time to SES about all the changes at Hurley…

News January 16, 2020
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New Owners Slice and Dice Hurley

The operating model that Bluestar Alliance is pursuing appears to be very similar to Body Glove’s multi-category licensing…

News January 8, 2020
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Top-Viewed Stories of 2019

2019 brought lots of change to the industry in addition to the unexpected passing of an industry legend.

News December 18, 2019
Bob Hurley

Hurley Family No Longer at Brand under Bluestar

Changes are underway at Hurley under licensing company Bluestar Alliance, the new owner.

News December 9, 2019
The design team worked with athletes Carissa Moore and Lakey Peterson to design functional swimwear - Photo courtesy of Hurley

Hurley Officially Has a New Owner

Bluestar Alliance see opportunity to expand the brand to snow and skate in addition to other areas.

News December 6, 2019
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series