Backcountry Launches Brand Incubator, Acquires Utah-Based Coalatree
Coalatree President JM Fabrizi will lead Backcountry Garage, a new innovation platform and brand incubator for emerging outdoor…
News April 14, 2026
Latest In: Kevin Lenau
Backcountry CEO Kevin Lenau on M&A, AI and Growing Loyalty
The outdoor retailer’s interim CEO shares details about the company’s growth strategy, artificial intelligence, recent acquisitions and how…
News October 27, 2025
Backcountry Makes Second Acquisition; Former CFO Kevin Lenau Moves to Interim CEO
Backcountry has acquired cycling retailer Velotech Inc., which operates BikeTiresDirect, Western Bikeworks, and TriSports.
News September 4, 2025
Backcountry Acquires Value Retailer Level Nine Sports
Backcountry CFO Kevin Lenau says the merger will benefit both companies and the customers they serve.
News July 24, 2025
