REI Chief Merchant Kristin Shane on AI and Peak 28
Shane, who joined REI in March 2025, discusses how the retailer is rolling out AI across its workforce,…
News March 2, 2026
Latest In: Kristin Shane
REI CEO Addresses Co-op’s Challenges and Opportunities at Annual Meeting; Members Reject Board Picks
Tariffs, public lands threats, labor disputes, and ongoing financial challenges are just a few of the issues Laughton…
News May 8, 2025
REI Names Kristin Shane New Head of Merchandising
Shane previously worked at The Guitar Center, PetSmart, and Target among other companies.
News March 31, 2025
