Latest In: Michele Guimond

Chris Speyer MEC

Why MEC’s Store Investments Are Paying Off

Mountain Equipment Company's Chief Merchandising Officer Chris Speyer and VP of Marketing Michele Guimond share how the Canadian…

News April 16, 2026

SurfBack_collage

Is Surf Back? Four Executives on the Momentum Building in the Industry

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T&C Surf’s Ryan Sugihara on Running a 55-Year-Old Brand in a Changed Industry

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Tilly’s Turnaround: Inside the Overhaul Driving Its Recovery

HIC_AmandaUtley_GayleShizumura_BertIshimaru_LeighTonai

HIC CEO Leigh Tonai Talks Surf Industry Consolidation, Business Trends, Brand Loyalty and More

Big Agnes at 25: Founder Bill Gamber on Innovation and the Industry’s Future

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Burton CEO John Lacy to Exit

Andrew Coutant Conrad Anker The North Face

Exit Interview: Andrew Coutant, The North Face’s VP of Global Product

Paul Naude and Stokehouse are making a play to acquire Rip Curl from KMD Brands.

Updated: Paul Naude Makes Play for Rip Curl

Purist Collective x Kelly Slater

Purist Collective Partners with Kelly Slater

X Games Svea Irving credit/ Simon Berghoef

X Games and Aspen Snowmass Announce Partnership Extension

3. Atlantic Park Surf Partners with Kona Big Wave

Atlantic Park Surf Partners with Kona Big Wave

Firewire Surfboards Spun Honey 156A5654 Noa Carone

Firewire Surfboards Launches the Spun Honey by Dan Mann

melin Engineers MagnaLink Magnetic Ball Marker,

Melin Launches Its Latest Links Collection with MagnaLink Magnetic Ball Marker

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series