Latest In: price cuts

Hollister cutting prices

Hollister cutting prices, accelerating European expansion

Surf industry competitor Hollister is cutting prices in a major reversal for parent company Abercrombie & Fitch, which…

News May 13, 2013

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Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

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Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

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Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

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Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

Rip Curl Search Series

KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

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Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

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Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

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Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

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REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

Mountain Towns 2030

MT2030 Announces New ‘Solutions Framework’ to Accelerate Progress

OTW by Vans x Satoshi Nakamoto

OTW by Vans x Satoshi Nakamoto Reveal the Era 95 Gems

Black Diamond Equipment

Black Diamond Equipment Introduces the Fall Cragging Kit

Tersus Solutions Names Matt Williams Chief Operating Officer

Tersus Solutions Names Matt Williams Chief Operating Officer

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Ciele Athletics Introduces its 2026 Cold Weather Collection

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series