Reef: Platform in place, growth ahead
I headed down to Carlsbad yesterday to catch up with Reef President John Wilson and his team. Reef…
News May 13, 2013
Latest In: Reef
Reef restructures sales force
Reef is restructuring its internal and external sales forces to align with different distribution channels. The company is…
News May 13, 2013
Reef President on sales structure changes
Shop-eat-surf talked with Reef President Jeff Moore about changes in Reef’s sales structure.
News May 13, 2013
Machado re-signs with Reef through 2015
Press Release: Paddleboard Icon, Jamie Mitchell, also welcomed to the team (Carlsbad, CA) February 9th, 2012…
News May 13, 2013
Fernando on the downside of rapid growth
I had an interesting interview with Reef co-founder Fernando Aguerre awhile back. There are some gems from the…
News May 13, 2013VF's Q1 profit jumps and guidance grows; outstanding growth in Outdoor & Action Sports Coalition
Tiffany Montgomery listened to the earnings conference call and filed this report: "Vans on Fire." Click here to…
News May 13, 2013
Reef Girls moves into hanging footwear
Reef Girls Footwear Director Kelley Bruemmer tells us about the brand's new closed-toe, hanging shoes for girls.
News May 13, 2013
Reef launches Miss Reef app
Press Release: (Carlsbad, CA) April 4th - 2012 – Reef is proud to release the first ever…
News May 13, 2013Reef apparel for men evolves for spring
I met with several executives at Reef during ASR and heard an update on Reef men's apparel, Reef…
News May 13, 2013
