Latest In: Reef

Raj Co-Presidents Lisa Vogel and Alex Bhathal

Talking growth with Raj Manufacturing, makers of Hurley and Reef swimwear

I thought it was high time to meet the faces behind Raj Manufacturing, which recently added Reef to…

News May 13, 2013
The window at Hi-Tech in

Reef VP on Reef Hawaiian Pro Strategy

A talk with Reef Vice President of Marketing Kevin Flanagan and Team Manager Heath Walker about new elements…

News May 13, 2013
Surfer Publisher Tony Perez at Surfer

Quik land, Neff rising, messy Macy's, Billabong retail

I spent time with a lot of different people in Hawaii, went to a lot of stores, and…

News May 13, 2013
VF picks Reefäó»s Whitaker for

VF picks Reef’s Whitaker for Asia effort

Here's the release: Reef brand's Whitaker to Direct VF Action Sports Asia, Kincaid Takes Reigns of Sales in…

News May 13, 2013
Restructuring at Reef leads to

Restructuring at Reef leads to layoffs

I heard there were some internal changes happening at Reef yesterday, so I checked in with new Reef…

News May 13, 2013
Kevin Flanagan with Ron Abdel of Jack's Surfboards at the SIMA Summit. Shop-eat-surf file photo.

Flanagan no longer at Reef

Kevin Flanagan left Reef Monday after his senior level job was eliminated.

News May 13, 2013
The Nixon party had a 1920s theme. Photo courtesy of Nixon.

Goodbye Grinch

A roundup of how different industry companies celebrated the holidays with employees this year, and gave back to…

News May 13, 2013
VF Corp. CEO Eric Wiseman.

VF Corp to open more Vans stores

VF Corp. owns Vans and Reef, in addition to a host of other brands including Wrangler, North Face…

News May 13, 2013
Santiago and Fernando Aguerre. Shop-eat-surf file photo.

The Aguerre brothers on Liquid Nation and life after Reef

With Liquid Nation Ball 6 fast approaching on Sept. 11, I thought it was time to touch base…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series