Latest In: Reef

Reef celebrates the debut of

Reef celebrates the debut of Japanese designer Masafumi Watanabe’s capsule collection M.W for Reef

Reef, the global surf lifestyle leader, released a one-of-a-kind capsule collection with Masafumi Watanabe: M.W for Reef on…

News June 4, 2015
Rusty Long joins Reef sales

Rusty Long joins Reef sales team

Reef, the global surf lifestyle leader, has brought a number of talented surfers still performing at top levels…

News May 20, 2015
Reef's Greg Osthus and Mike Losness - Photo courtesy of Reef

Reef announces sales appointments for core channel

Reef said it is dividing its sales management regionally to focus more closely on core retailers. We have…

News May 5, 2015
Shane Dorian continues

Shane Dorian continues relationship with Reef

Reef, the global surf lifestyle leader, is proud to continue its support for Global Ambassador, Shane Dorian, through…

News April 29, 2015
Reef continues relationship

Reef continues relationship with global ambassador Luke Davis

Reef, the global surf lifestyle leader, is proud to announce its support for global toe-to-head ambassador, Luke Davis…

News April 15, 2015
Reef signs Taylor Knox as a

Reef signs Taylor Knox as a toe-to-head ambassador

Reef, the global surf lifestyle leader, has proudly signed legendary California surfer and longtime Reef rider, Taylor Knox…

News January 7, 2015
Reef announces Evan Geiselman

Reef announces Evan Geiselman as its newest ambassador

Reef, the global surf lifestyle leader, announces its new head-to-toe partnership with Evan Geiselman.

News January 6, 2015
The Billabong US website today

Black Friday weekend retail sales disappoint; industry catches Cyber Monday fever

Despite the massive discounts offered by retailers, sales for Black Friday weekend declined compared to last year. Plus,…

News November 30, 2014
Rick Zappone

Quiksilver hires veteran Florida sales rep Zappone

Before a brief stop recently at Olukai, Rick spent 28 years with Reef and is highly regarded by…

News September 1, 2014
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series