Mike Matey new Reef VP of Marketing
Reef makes a new hire for a newly-elevated position.
News December 10, 2013
Latest In: Reef
Rick Zappone moves to Olukai
Long-time Reef salesman Rick Zappone has a new job with competitor Olukai.
News August 22, 2013
VF Corp. Q3 highlights
What consumer slowdown? The parent company of Vans, Reef, The North Face, Wrangler, 7 For All Mankind and…
News May 13, 2013
VF on Vans, Reef results and its acquisition strategy
VF held a 2008 fourth quarter and full year earnings conference call this afternoon and some interesting details…
News May 13, 2013
Gerson leaving Reef after short stay
Another executive leaves VF Corp. for a new opportunity. Updated 8:45 a.m. with comments from VF and comments…
News May 13, 2013
Reef launches e-commerce with redesigned reef.com
Press Release:  (Carlsbad, CA) July 11, 2011 – For the first time in Reef history, U.S. consumers…
News May 13, 2013
Reef launches boot line for women
Kelley Bruemmer, Reef Women’s Director of Footwear, gives us details about Reef's new Bella Costas boot line for…
News May 13, 2013
Fires impacting surf, skate companies
I've checked in with a few companies that could be impacted by the Southern California fires. Here's what…
News May 13, 2013
Manufacturers discuss economy, product segmentation and inventories at BRA Summit
Surf manufacturers took part in an interesting panel Thursday at the Board Retailers Association Summit. The panel included…
News May 13, 2013
