Reef hires new VP of Sales as brand embarks on segmentation strategy
Reef has hired a new sales leader with a wide range of experience in the outdoor industry.
News August 3, 2014
Latest In: Reef
Rob Machado continues his long-term relationship with Reef
Reef, the global surf lifestyle leader, is excited to announce that Reef Footwear Ambassador Rob Machado has signed…
News July 30, 2014
Reef launches new technology for footwear and sandals, new boardshort collection
Reef launched a new footwear technology called Swellular and also is focusing on its boardshort expansion for Spring…
News July 14, 2014
Hawaiian surfer Roy Powers joins Reef sales team
Press release: (Carlsbad, CA)-March 20, 2014 - Over the past several years, Reef, the global surf lifestyle leader,…
News March 20, 2014
Reef celebrates its heritage with a 30-year-anniversary collection for spring 2014
Press release: (Carlsbad, CA)-March 5, 2014 - Reef, the global surf lifestyle leader, turns 30 this year and…
News March 5, 2014
Reef renews contract with Mick Fanning
Press release: (Carlsbad, CA)-February 27, 2014 - The excitement is palpable at Reef headquarters as three-time Association of…
News February 26, 2014
Reef signs ambassador Tia Blanco to head-to-toe sponsorship
Press release: (Carlsbad, CA)-February 18, 2014 - Reef, the global surf lifestyle leader, is proud to announce that…
News February 17, 2014
Highlights from The Swim Collective, Huntington Beach
We met with some industry brands at the show to see what is new for summer and spring.
News January 25, 2014
Mike Matey new Reef VP of Marketing
Reef makes a new hire for a newly-elevated position.
News December 10, 2013
