Latest In: Shekar Pollak

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Orvis Welcomes Former Athleta, Backcountry Executives to Board of Directors

Jill Layfield, Sheila Shekar Pollak bring decades of brand-building experience.

Press Releases February 23, 2021

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Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

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Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

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Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

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Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

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KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

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Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

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Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

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Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

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REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

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Introducing Bodega Rossell: Dickies x Tillys Experiential Pop-Up at Los Cerritos Center

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Rip Curl Launches Most Forgettable Wetsuit Ever Made

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OluKai Invites You To Experience A New Short Documentary Crossings

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The James Brand Introduces the Lumen Collection

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OluKai Partners with Master Bladesmith Neil Kamimura For Limited Edition Boot

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series