Latest In: Shifter

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Pro Skaters Lucien Clarke and Dane Vaughn Drop Signature Color with SUPRA The Shifter

The Shifter in Lucien Clarke’s colorway and Dane Vaughn’s colorway are available now.

Press Releases January 20, 2017

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Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

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Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

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Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

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Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

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KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

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Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

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Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

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Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

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REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

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OluKai Invites You To Experience A New Short Documentary Crossings

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The James Brand Introduces the Lumen Collection

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OluKai Partners with Master Bladesmith Neil Kamimura For Limited Edition Boot

Affordability Shapes Winter Holiday Shopping, According to NRF Holiday Survey

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Vans Releases the Second Season of Meet The Vans

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series