U.S. Snowboarding Participation Climbs 9% to 10.6 Million in SIA Study
Snowboarding is gaining participants among younger and more diverse riders, according to the latest Participation Study from Snowsports…
News October 7, 2026
Latest In: SnowSports Industries America (SIA)
SIA Data Shows Increase in Winter Outdoor Spending and Job Creation
Winter outdoor consumers are responsible for over $79 billion in spending and support 799,000 jobs.
Press Releases December 1, 2021
Mark Your Calendar, Can’t-Miss Education
OIA announces its 2020 Outdoor Retailer Outdoor + Snow Show education lineup.
Sponsored November 29, 2019
Nick’s Notes, December 2018
Nick reviews SIA's successes in 2018 and previews plans for 2019.
Sponsored December 17, 2018
SIA: Diversity in Snow Sports, Why We All Should Care
SIA sat down with author James Edward Mills for a discussion about diversity in snow sports.
Sponsored May 11, 2018
Snow sports sales down in November, December snow could halt the slide
Washington, DC (January 9, 2012) -- SnowSports Industries America (SIA) and Leisure Trends Group have released SIA RetailTRAK™…
News May 13, 2013
SIA collaborates with K.I.D.S. to collect winter clothes for children affected by hurricane
Press release: WASHINGTON (Jan. 16, 2013) - SnowSports Industries America (SIA) is organizing children’s winter apparel donations…
News May 13, 2013
