Latest In: Superfreak

The O'Neill Hyperfreak 2.0

O'Neill wins patent for its Superfreak boardshort series

O'Neill Clothing has won a patent for a key performance component in its Superfreak series of boardshorts.

News May 13, 2013

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Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

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Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

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Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

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Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

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KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

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Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

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Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

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Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

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REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

WSG Acquires SANCTUARY, Positioning the Contemporary Women’s Brand for Global Growth

Olympian Jake Pates wearing the melin THERMAL MAC Lifty

Melin Launches the THERMAL MAC Lifty, Engineered for the Mountain

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Depop and Burton Open the Archive to Celebrate 50 Years of Snowboard Culture

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Atlantic Park Surf Celebrates the Inaugural Season of Its “Next Wave” Program

OOFOS Scott Schiﬀres Tom George David Pace

OOFOS Announces New CFO and Adds Two Experienced Leaders to Board of Directors

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series