Latest In: The North Face

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North Face Surges and Vans Shows Life in Americas as VF Corp. Returns to Full-Year Revenue Growth

VF Corporation returned to full-year revenue growth for the first time in three years, powered by growth at…

News May 20, 2026
Andrew Coutant Conrad Anker The North Face

Exit Interview: Andrew Coutant, The North Face’s VP of Global Product

Coutant reflects on the highlights of his outdoor career thus far and what he learned leading The North…

News April 2, 2026
VF Corp. Caroline Brown

Updated: North Face President Caroline Brown to Exit

VF Corp. CEO Bracken Darrell shares why Brown, who joined TNF two years ago, will be replaced by…

News March 10, 2026
Caroline Brown The North Face

The North Face’s Caroline Brown on Balancing Performance and Mass Appeal

“We are really proud of it,” Brown said of TNF’s mainstream success at NRF 2026. “We own it.…

News January 13, 2026
The North Face

The North Face Opens New Global Flagship in NYC

The new store is part of the company's strategy to create more immersive retail experiences that connect its…

News November 24, 2025
Kent Ebersole OIA Caroline Brown The North Face

The North Face’s Caroline Brown on Reaching Casual Consumers, Innovation, and Tariffs

From protecting athletes from the elements to making the outdoors more accessible for people with disabilities, TNF is…

News June 5, 2025
Vans MTE

Steep Revenue Declines at Vans, Dickies, Offset by Growth at TNF and Timberland in Q4

VF Corp. CEO Bracken Darrell maintains that he has full confidence in Vans’ ability to bounce back after…

News May 21, 2025
Alex Pashley of The North Face

Outdoor Industry Mourns Three Avalanche Victims, Including The North Face’s Alex Pashley

Pashley, Dinosaurs Will Die Co-Founder Jeff Keenan, and Stellar Heli Skiing's Jason Remple died in an avalanche in…

News March 26, 2025
Campaign images from The North Face x Cecilie Bahnsen

The North Face’s Latest High-Fashion Collab is Already Nearly Sold Out

Copenhagen designer Cecilie Bahnsen says the collection is a tribute to the late Ingrid Harshbarger, a co-founder of…

News March 18, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series