Latest In: WSL

ISEA_Quiksilver_RipCurl_WSLTrestles_Collage

I-SEA, Seager, Rip Curl, Quiksilver, Billabong and More Bring the Parties Around WSL Lexus Trestles Pro

With 800-plus RSVPs and counting, I-SEA is throwing what its co-CEO calls the party of the season, and…

News September 11, 2026
Sierra Kerr, Billabong Team, Courtney Conlogue, US Open of Surfing 2026

2026 US Open of Surfing: Solid Swell, Big Activations and Bigger Honors

Surf brands turned out in force with athlete signings, appearances and parties, while Jack's Surfboards and Huntington Surf…

News August 4, 2026
WSL_apple_jesseJennings

Apple, WSL Launch New “Apple at Play” Series Spotlighting Surfer Tech

Apple and the WSL have launched a new Apple at Play series spotlighting how Championship Tour surfers use…

News June 24, 2026
Vans, WSL

Anniversary Mode: How WSL and Vans Celebrate the Past Without Getting Stuck in It

As legacy brands mark major anniversaries, the challenge is to honor decades of history without looking dated. The…

Executive Edition May 14, 2026
Stephanie Gilmore of Australia after winning the Bonsoy Gold Coast Pro on May 4, 2026 at Gold Coast, Queensland, Australia. (Photo by Andrew Shield/World Surf League)

Why the World Surf League Is Exploring a Sale After Record 2025 Growth

The World Surf League is weighing strategic alternatives, including a possible sale or new investment, after record audience…

News May 11, 2026
Barron Mamiya of Hawaii surfs in Heat 4 of the Round of 64 at the Lexus Pipe Challenger on February 1, 2026 at O'Ahu, Hawaii. (Photo by Tony Heff/World Surf League)

World Surf League’s Global Audience Reaches 80 Million in 2025

The WSL reported big growth in audience and engagement Monday for 2025, showing that competitive surfing has meaningful…

News March 23, 2026
Brooke Farris is the new Chief Marketing Officer of the World Surf League.

Brooke Farris Named WSL Chief Marketing Officer and President of North America

The former Rip Curl CEO returns to the WSL and will move to the United States to oversee…

News August 6, 2025
World Surf League Chief Revenue Officer Nicole Metzger.

WSL Names LPGA Exec Nicole Metzger Chief Revenue Officer

Metzger will lead efforts to advance the league’s commercial strategy while spearheading innovation in revenue generation and brand…

News July 24, 2025
X Games Global Chief Revenue Officer Cherie Cohen

Former WSL Revenue Chief Cherie Cohen Shares Why She Moved to X Games

Well-regarded WSL executive Cherie Cohen has joined X Games as global chief revenue officer. SESO asked about her…

News April 11, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series