Vuori Valued at $5.5 Billion in New Round of Investment
Vuori has landed a new round of investment to support the continued growth of the hot-selling brand. The…
News November 10, 2024
Latest In: Active
Evo Embarks on Major Expansion of Seattle Campus
I recently spent several hours with evo owner Bryce Phillips in the company’s home base of Seattle, seeing…
News July 25, 2024
M&A Special Report: The Acquisition Outlook for the Active Outdoor Market
With higher interest rates raising the costs of capital and inventory still clogging the retail marketplace, mergers and…
News June 12, 2024
Free Fly Apparel Looks to Follow Vuori’s Path in Surf Market
An impressive roster of surf shops have already picked up the active outdoor brand that is targeting the…
Executive Edition June 10, 2024
Vuori, Alo, Hoka Make Gains with Teens in Latest Piper Sandler Survey
Teens are spending less and when they are making purchases, it’s increasingly with newer brands in mind.
Executive Edition April 9, 2024
Vuori, Hoka, On Running Standout Brands in Nordstrom Q4
Active, women’s, and beauty were the top performers for the Nordstrom Inc. business in the February quarter as…
Executive Edition March 6, 2024
The Decision Behind Selling Specialty Retailer Pack & Paddle
Owning an outdoor specialty retail store can be a labor of love aligned with personal passions, and often,…
News January 3, 2024
Vuori Taps Former Levi Strauss Exec to Lead Marketing
The chief marketing officer hire marks another major addition to the Vuori C-suite amid the activewear brand’s rapid…
News December 19, 2023
Inside The Industry: Vuori Opens Store Directly Next to Sun Diego
Sun Diego was one of Vuori’s earliest retail partners, and helped launch the brand in the surf channel.…
Executive Edition October 11, 2023
Report: Vuori Mulling 2024 IPO
The activewear brand, valued at $4 billion, is reportedly in talks with bankers, according to Bloomberg.
News October 2, 2023
Prana Names Tricia Shumavon President
Columbia Sportswear Company announced that Tricia L. Shumavon will be joining the company as president of Prana. Shumavon most…
News August 1, 2023
