10 Product Highlights from OMA Media Show
From headlamps and water purifiers to backpacks and car storage systems, outdoor brands had a wide variety of…
News February 26, 2024
Latest In: Outdoor
Merrell, Saucony Aim to Ramp Up Style, Lifestyle Component
Wolverine Worldwide, parent company of Merrell, Saucony, Chaco, and other brands, is still trying to execute a turnaround…
News February 21, 2024
Oboz Sales Down On Tough Prior-Year Comp, Market Conditions
Oboz parent KMD Brands announced Oboz’ sales dropped in the first half of the fiscal year on weak…
News February 20, 2024
How Swedish Sportswear Brand Houdini Puts Sustainability at the Forefront
The term “sustainability” gets bandied about in the outdoor industry, with many companies trying to make it a…
News February 20, 2024
Yeti Execs Comment on Mystery Ranch Acquisition and Plans
Yeti executives had a lot to say about the recent acquisition of backpack brand Mystery Ranch, including moves…
News February 15, 2024
The Danger in Chasing the Outdoor Lifestyle Surge: Opinion
Outdoor retailers and brands are going to have to make some big calls about direction in 2024. As a…
News February 14, 2024
VF Extends Olive Branch to Activist Investor with Board Changes
VF Corp. appears to be working to make activist investor Engaged Capital happy, with two new directors to…
News February 14, 2024
La Sportiva Takes Aim at U.S. Market with Colorado Store
La Sportiva’s new branded retail store is in a prime location in one of America’s iconic outdoorsy cities,…
News February 13, 2024
Positioning Your Brand for Success in 2024: Opinion
With 2023 safely in the rear view mirror, now is the time for outdoor companies to take a…
News February 12, 2024Prana Records 21% Revenue Drop in 2023
Active lifestyle brand Prana’s 2023 revenue dropped 21% to $113.6 million as parent company Columbia Sportswear works to…
News February 9, 2024
VF Reports ‘Disappointing’ Quarter; Strategic Review of Portfolio Underway
VF Corp CEO Bracken Darrell announced a strategic review of VF’s brand portfolio as the next step in…
News February 7, 2024
