Nike and SKIMS Launch NikeSKIMS Fitness Brand
The North Face's recent collaboration with the brand by Kim Kardashian was one of its most successful ever.
News February 18, 2025
Latest In: Run
On Running Co-CEOs Reflect on 2024, Chart Course for 2025
The Swiss footwear brand doubled its brand awareness in the U.S. in 2024 and aims to be the…
Executive Edition January 14, 2025
Hoka is Hot – But Is It Too Hot?
Editor’s note: The CEO of Deckers Brands commented on Hoka’s wholesale strategy during an earnings conference call last…
News May 28, 2024
Hoka’s Growth Accelerates On Robust Full-Price Selling
Related story: Hoka Is Hot – But Is It Too Hot? Powered by increasing brand awareness, its rabid…
Executive Edition May 24, 2024
The Biggest Industry Surprises at the Irvine Spectrum Center this Spring
SES spent several hours at the Irvine Spectrum Center last weekend visiting industry brand stores – including a…
Executive Edition April 10, 2024
The Top 10 Fastest Growing Brands in Outdoor Specialty Channel
Everybody involved in the outdoor industry knows Hoka, On, and Vuori are selling well. But there are several…
News April 4, 2024
Outdoor Industry Participation Still Up Despite Retailer Struggles
Despite a challenging outdoor business market, the industry has seen more casual participants than ever, and many people…
News March 25, 2024
Vista Outdoor Rejects $2.9B Takeover Bid
Vista Outdoor today announced that its board of directors rejected MNC Capital’s offer made last week of an…
News March 4, 2024
Ski Brand Dynafit Targets Uphill Market In North America
In the past, many North American ski resorts had signs that said uphill skiers would be prosecuted for…
News February 27, 2024
How Founded Outdoors Gives Entrepreneurs a Lift
Starting a business in the outdoor industry can be intimidating. There are many well-established companies with decades or…
News December 1, 2023
From Rihanna to Trail Running, Salomon Works to Balance Performance and Fashion
French-based outdoor brand Salomon is straddling the line between producing high-performing footwear for hiking, trail running, and road…
News October 23, 2023
