Latest In: Surf

Bob Hurley

Hurley unveils new wholesale distribution strategy

Hurley executives told me yesterday that going forward, the brand will aggressively focus its wholesale distribution on retailers…

Executive Edition May 13, 2013
Steve Wilson

Quik's Steve Wilson on design trends and his new job

Here another brand update from Surf Expo. I had a brief meeting with Steve Wilson, the new senior…

News May 13, 2013
Musician Mishka will be the face of O'Neill's new eco-friendly clothing line. Photo by O'Neill/Shermphoto.

More about O'Neill's new green line

O’Neill Clothing CEO Toby Bost and Men’s VP of Design Ryan Rush on the new ECO’Neill line that…

News May 13, 2013
FUEL TVäó»s Chris Cote interviewing Russell Brownley

Photo slideshow from opening night of the 2010 Newport Beach Film Festival's Action Sports series

We were unable to attend opening night at the Newport Beach Film Festival's Action Sport series on Saturday,…

News May 13, 2013
Tavik CEO Erik Paulsen. Shop-eat-surf file photo.

Tavik gets creative to survive

Young brand Tavik has formed several partnerships and used other creative business strategies to weather the downturn.

News May 13, 2013
Ohana Surf and Skate in Galveston

Gulf surf shops report on spill impact

We talked to a dozen surf shops along the Gulf Coast about how business has been impacted by…

News May 13, 2013
RVCA Founder and Creative Director Pat Tenore.

Billabong acquires RVCA

The long-rumored deal is finally announced. Plus, a timeline of Billabong's acquisitions.

News May 13, 2013
A sweater from Quiksilver's new junior's line.

Quiksilver embarks on ambitious junior's strategy

More details about Quiksilver's plan for its new junior's line.

News May 13, 2013
The digital team at work. Photo by Shelby Stanger.

Behind the scenes at the Hurley Pro

Behind the scenes at the Hurley Pro including details about the comprehensive digital strategy, the extras for athletes,…

News May 13, 2013
Fernando Aguerre and Paul Naude with the team from Jamaica at the opening ceremonies in Peru this week. In between Fernando and Paul is Eduardo Arena

Aguerre from Peru on Billabong ISA World Surfing Games

The International Surfing Association President checks in from Peru to talk about the ongoing Billabong ISA World Surfing…

News May 13, 2013
Aqua East in Florida.

Quiksilver thinks big for Slater's 10th

We checked in with Quiksilver to see how they are celebrating and promoting Kelly Slater's 10th title. A…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series