Latest In: Surf

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RVCA, Rip Curl, and Reef to Exhibit at The Launch by SIMA

Jack's Surf Shop, Hobie Surf Shop, and Spyder Surf Shop are among the specialty retailers signed up for…

News November 2, 2026
Rip Curl

Rip Curl Parent KMD Brands Enters Exclusive Talks with Hurley Owner Bluestar Alliance

KMD Brands, the parent of Rip Curl, Kathmandu, and Oboz, has granted exclusivity to Bluestar Alliance, owner of…

News November 2, 2026
Lotus & Luna Vice President Christina Freberg (left) and Jada Claiborne at the brand’s Surf Expo booth in September.

Lotus & Luna Adds a Summer Line and Moves Its Prebooks Earlier

Vice President Christina Freberg talks about what changed, a new handmade display, and how buyers are responding.

News October 26, 2026
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Salty Crew Makes Key Hires to Drive Women’s, Retail Marketing, and International Growth

Salty Crew General Manager Jason Shelton talks new hires in women’s, retail marketing investments, and Latin America expansion…

News October 26, 2026
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La Jolla Group Promotes CFO Nate Boroff to CEO

La Jolla Group’s CFO moves into the top job as CEO Daniel Neukomm shifts to Chairman. Here’s the…

News October 22, 2026
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Full Video Replay: Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

A cyberattack, COVID, and an extended sale process. Tilly’s CEO Nate Smith talked through his years in Boardriders’…

News October 20, 2026
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Retailer Registration is Open for Surf Expo January 2027

Retailer registration is open for Surf Expo, January 6-8, 2027, in Orlando. The event showcases thousands of products…

News October 20, 2026
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Make Scents Grows to Around 400 Accounts as the Car Air Freshener Brand Expands Beyond Surf

After trading boardshorts for air fresheners, Make Scents co-founders Dustin and Dylan Odbert spoke with SESO at Surf…

News October 16, 2026
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Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

B.C. Surf & Sport's new Fort Lauderdale store is smaller and gives brands tighter sections, and sales are…

Executive Edition October 14, 2026
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Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

Harbour Surfboards, Surf Diva, and Spyder Surf Shop owners discussed brand competition, discounting, and the new customers showing…

Executive Edition October 9, 2026
Coast Film & Music Festival Founders Ben Warner and Enich Harris.

How the Coast Film & Music Festival Grew from a One-Night Screening to a 10-Day Event

What began as a one-night screening in 2019 now spans multiple venues across Laguna Beach with 10,000-12,000 attendees…

News October 8, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series