La Jolla Group to Exit O’Neill License to Focus on Its Operating Platform
La Jolla Group is walking away from one of surf's most storied brands to bet on a different…
News July 29, 2026
Latest In: Surf
Why Stab Keeps Winning in Surf Media
Two decades after its founding, Stab has managed to outlast many of its competitors and continues to push…
Executive Edition July 27, 2026
Free People and Rusty Team Up on a Retro Surf Capsule, Riding Surfing’s Y2K Wave
Free People and Rusty have teamed up on a 12-piece capsule built around vintage boardshorts, swimwear and easy…
News July 24, 2026
KMD Brands Issues Trading Update on Rip Curl, Oboz and Manufacturing Facility Divestiture
KMD Brands issued a July 22 trading update on Rip Curl, Oboz and its planned sale of a…
News July 23, 2026
Lost Surfboards Founder Matt Biolos: Stay Creative and Inspire the Next Generation to Make Noise
Accepting SIMA's Waterman of the Year award, Lost Surfboards founder Matt Biolos looked back on four decades in…
News July 21, 2026
Waterman’s Ball 2026: SIMA Honors Matt Biolos, Greg MacGillivray and Save The Waves Coalition
We have lots of photos from SIMA's Waterman's Ball which honored Matt Biolos, Greg MacGillivray and Save The…
News July 20, 2026
SIMA’s Waterman’s Ball Returns This Week to Celebrate Surfing Icons and Protect Oceans
SIMA's Waterman's Ball returns Friday, July 17 to The Ranch at Laguna Beach, honoring Greg MacGillivray, Matt Biolos…
News July 14, 2026
This Thursday! The Margin Squeeze Is Real: What Brands and Retailers Need to Know About Tariffs, EPR, and AI
The surf, outdoor, and active lifestyle industry is navigating a difficult convergence of trade policy uncertainty, new sustainability…
News July 14, 2026
Brixton Expands Distribution to Kohl’s
Oceanside, Calif.-based Brixton is now part of Kohl's back-to-school assortment, marking a new retail channel for the action…
News July 9, 2026
From the Sand to the Sales Floor, Jack’s Surfboards Helps Build Brands
Brand partners describe what sets the retailer apart, from supporting competitive surfing with events like the Jack's Pro…
News July 8, 2026
Surf Expo Names Adam Kingston VP of Sales During 50th Anniversary Year
Surf Expo has named Adam Kingston Vice President of Sales as the show's 50th anniversary celebration continues in…
News June 30, 2026
