Latest In: Surf

LA Times turns to Tommy Knapp

LA Times turns to Tommy Knapp for core store makeover

Shop-eat-surf columnist and Honolua co-founder Tommy Knapp is the expert behind the most recent business makeover in the…

News May 13, 2013
New Reef president from North

New Reef president from North Face; background in apparel

Press Release: Jim Gerson Joins VF Action Sports as President of Reef - Americas Carlsbad, CA - May…

News May 13, 2013
Restructuring at Reef leads to

Restructuring at Reef leads to layoffs

I heard there were some internal changes happening at Reef yesterday, so I checked in with new Reef…

News May 13, 2013
Executive Comp: A closer look

Executive Comp: A closer look at CEO perks

In part III of our executive compensation series, we take a closer look at executive perks, including some…

Executive Edition May 13, 2013
Nike 6.0 North America Brand Manager Deb Friedman

Nike 6.0 exec on new logo, apparel and the action sports industry

Nike 6.0 is becoming more prominent in stores, at events and other places in the industry, so I…

News May 13, 2013
New Reef President Jim Gerson

New Reef President on changes at Reef, his plan for the brand and new opportunities

I spent a couple of hours with new Reef President Jim Gerson at Reef's Carlsbad headquarters this week.…

Executive Edition May 13, 2013
The Dick Baker tribute T-shirt.

Photos from the opening night of Surf Summit XII

SIMA Surf Summit XII got underway Wednesday with an opening cocktail party, keynote address by Steve Murray, and…

News May 13, 2013
Mavericks CEO on new apparel

Mavericks CEO on new apparel line

With the annual Mavericks Surf Contest holding period starting November 1, we thought it was a good time…

News May 13, 2013
Fernando Aguerre

More on Fernando's meeting with Olympics chief

Fernando Aguerre, the President of the International Surfing Association (ISA) recently met with International Olympic Committee (IOC) President…

News May 13, 2013
A sampling of Vans surf apparel

Vans making big surf apparel push

Vans has legitimate roots in surf. Surfers wore Vans shoes even before skaters did, and Vans is still…

News May 13, 2013
Volcom CEO Richard Woolcott

Woolcott named Entrepreneur of the Year

Volcom CEO will be honored by Chapman University.

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series