Burton Announces New U.S. General Manager
Burlington, VT (June 9, 2016) Today, Burton officially announced that it is promoting Elysa Walk to General Manager, U.S. Elysa joined Burton last fall as its Vice President of Sales, Specialty Accounts. In her new role, Elysa will now report to Burton President, John Lacy.
“This week, our principal sales reps were in Vermont at Jake and Donna’s barn to focus on elevating our distribution strategy, and there was no better time to share the news about Elysa,” said John Lacy, President of Burton. “Elysa has extensive GM experience at Giant Bicycle where she led their multi-channel business and consistently delivered positive sales results, and we look forward to having her step into this role.”
With the U.S. General Manager position now in place, Burton has a unified global leadership structure with individual GMs overseeing the key regions of Europe, Asia-Pacific and the United States. Like the General Managers of the international regions, Elysa will lead Burton’s efforts to drive sales across all domestic channels and work in close collaboration with the Product, Marketing, Retail and Operations departments at Burton headquarters. Elysa will also oversee the brand’s in-house sales team and its independent sales agencies.
About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton CEO Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.
