How Many People Participate in Snow Sports?

How many people participate in snow sports? The answer depends on who and when you ask.  SIA breaks down the statistics in our latest edition of Snow Source Weekly.

Published: September 8, 2015

How many people participate in snow sports? It seems like a simple question with a straightforward answer, so why are there very different answers coming from several different studies? Which one is right?  Why does the Physical Activity Council (PAC) data say there are 11 million downhill skiers when the National Sporting Goods Association (NSGA) data says there are only 6 million? Different studies use different definitions and methods and consequently, have widely varying results.

In our latest edition of Snow Source Weekly, we break down the statistics, carefully examining the differences among the studies’ definitions and methodologies. SIA uses a number of different studies including the PAC and the NSGA participation reports and National Ski Areas Association’s (NSAA) Kottke End of Season Report on resort visits to get the clearest view possible of the number of participants, participant demographics, and long term trends in participation.

Read the full article to find out the differences between the studies, and why each contributes to our understanding of how many people participate in snow sports.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series